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Content Marketing Manager

Genetec

Skills

Required

  • content marketing / editorial management
  • whitepapers / ebooks
  • case studies
  • blogs
  • SEO
  • content performance optimization

Preferred

  • Continuously analyze content performance

About Genetec

  • We know that diverse backgrounds and experiences bring great value to our teams.
  • Even if you don't think you tick all the boxes, we still encourage you to apply - your profile may surprise us!

Responsibilities

  • Manage a team of freelance writers, agency partners, and internal stakeholders to ensure high value content projects are completed on time. Examples include, but are not limited to:
  • Customer stories – both written and video
  • Blog articles

Ebooks and long-form assets

  • Write short-form copy for small projects, include digital ads and emails
  • Review and edit content to ensure alignment with brand voice, messaging, and quality standards
  • Review content briefs and make suggestions for content enhancements
  • Manage the North America Customer Story program – both written and video
  • Promote the customer story program to internal team and potential customers
  • Schedule and direct customer interviews
  • Manage follow-up reviews, and final approvals

Continuously analyze content performance and recommend improvements

  • Work with internal team members to suggest content additions or improvements to enhance campaign performance.
  • Manage and prioritize work based on corporate and team objectives.
  • Monitor and report on key metrics such as number of customer stories, engagement, and traffic

Requirements

  • 3–7+ years of experience in **content marketing or editorial management**
  • Proven experience managing **multiple content formats** (case studies, blogs, whitepapers/ebooks, bylines)
  • Strong project management skills with the ability to handle overlapping deadlines and stakeholders
  • Experience managing **freelance writers or agency partners**
  • Exceptional writing, editing, and storytelling abilities
  • Working knowledge of **SEO and content performance optimization**
  • Strong collaboration and communication skills
  • Experience using a project management platform
  • Candidate must be located anywhere in the East or Central USA

Pay

Attractive compensation package with 401K match

Benefits

  • Attractive compensation package with 401K match
  • Training Tuition Reimbursement Program
  • Work-life balance with a flexible working schedule

Thank you for your application

  • Thank you for your application, but please note that only selected candidates will be contacted.
  • Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.