Programmatic Senior Lead

Responsibilities

• Lead the strategic direction for clients’ programmatic campaigns, ensuring they align with broader PMG service offerings to drive exceptional results and client satisfaction.
• Oversee tactical campaign execution, optimizing creative strategies, audience targeting, and inventory selection to meet and exceed client goals.
• Engage directly with senior client stakeholders, guiding high-level business and strategy discussions to ensure programmatic media aligns with their broader business objectives.
• Monitor and evaluate campaign performance, identifying trends, risks, and growth opportunities while driving strategic optimizations to maximize results.
• Champion programmatic innovation and training within PMG, including leading adoption of our proprietary technology platform, Alli, to perform data analysis, create custom reporting tools, and drive smarter decision-making.
• Mentor and coach junior team members, supporting their professional growth while ensuring flawless execution and continuous optimization of campaigns.
• Build and nurture relationships with media partners to stay at the forefront of platform advancements, beta opportunities, and emerging innovations.
• Integrate technical solutions and custom strategies, tailoring them to client-specific business needs to deliver measurable outcomes.

Requirements

• 7+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
• Advanced expertise in programmatic advertising, marketing planning and analysis, and marketing metrics to drive impactful and results-focused campaigns.
• A strong understanding of analytics and database marketing to guide data-driven strategies and decision-making.
• Proficiency in ad exchanges, ad servers, and demand side platforms (DSPs) to effectively manage and optimize campaigns across platforms.
• Proficiency in tools like Microsoft Excel and SQL to analyze data, deliver actionable insights, and produce clear, impactful reports.
• Strong familiarity with measurement systems to assess campaign success and implement strategic optimizations.
• Excellent leadership and mentoring skills, fostering growth within your team and ensuring flawless execution of campaigns.
• Strong communication and collaboration skills to align programmatic strategies with broader marketing initiatives and ensure cross-functional success.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.

What You Will Bring

• Expertise in leveraging channels such as CTV, OLV, display, audio, native, DOOH, and app to develop cohesive, full-funnel media strategies.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Performance-Based Rewards

Your impact should be part of your reward. This role is eligible for PMG’s annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.

Professional Development

Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.

Generous Time Off

Take the time you need to recharge, connect with loved ones, and enjoy life outside work.

Parental Leave

Receive paid parental leave during life’s important family moments.

Retirement Benefits

Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.

Fertility and Family Support

Access fertility and family-building benefits for eligible employees and their spouses or partners.

Healthcare

Choose from medical, dental, and vision coverage designed to support you and your family.

Pet Insurance

Access optional coverage for the four-legged members of your family.

Lifestyle Spending Account

Receive company-funded support for eligible health and well-being expenses.

Commuter Benefits

Access support for your commute where available.

Volunteering Opportunities

Receive eight paid hours each year to give back to your community.

AI Tools and Training

• Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.
• Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We’ll share full details during the hiring process.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.