Analytics Senior Associate

Responsibilities

• Support internal teams and customers by ensuring analytics data, reporting, measurement workflows, and Alli platform capabilities remain accurate, reliable, and usable.
• Build, maintain, and improve analytics logic, dashboards, reports, trackers, taxonomy, automation, workflows, and platform capabilities.
• Support the development and maintenance of analytics solutions across data sourcing, transformation, validation, and visualization.
• Build and maintain dbt tests and other data-quality checks to identify issues and improve the accuracy, consistency, and reliability of analytics data.
• Monitor data sources and resolve freshness, quality, and availability issues, including completing backfills and reloads when needed.
• Investigate and troubleshoot reporting, data, platform, and performance issues, remediate alerts, and coordinate with the appropriate teams to drive resolution.
• Prepare and deliver accurate data for marketing measurement initiatives, including media mix modeling (MMM), LiftLab, lift studies, and other measurement workflows.
• Create and maintain clear media reporting that connects campaign performance to customer actions and business KPIs.
• Support Alli platform upgrades, enhancements, testing, and ongoing analytics capabilities.
• Partner with cross-functional teams, including Media, Client Strategy, Data Science, and Engineering, to support measurement strategies and analytics solutions aligned with customer objectives.
• Coordinate with stakeholders through consultation, documentation, onboarding, training, and ongoing support to improve adoption and usability of analytics tools and workflows.
• Identify opportunities to improve and automate recurring analytics processes, reporting, and data workflows.
• Stay current on marketing measurement, analytics tools, data practices, and emerging technologies, including AI and automation.

Requirements

• Ability to manage multiple requests and priorities while delivering accurate, high-quality work in a fast-paced environment.
• Strong communication skills with the ability to document processes, explain analytical concepts, and provide support to both technical and non-technical stakeholders.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.

What You Will Bring

• 1–3 years of experience in analytics, data analytics, marketing analytics, business intelligence, or a related field, with a bachelor’s degree or equivalent work experience.
• Experience working with SQL to query, transform, validate, and analyze data.
• Familiarity with data warehousing platforms such as Amazon Redshift, BigQuery, or Snowflake.
• Experience with or exposure to data transformation and workflow tools such as dbt, including data-quality testing and validation.
• Experience building or maintaining dashboards and reports using visualization platforms such as Tableau, Power BI, or Looker.
• Familiarity with digital marketing, media, or advertising data and an interest in understanding how data supports marketing decision-making.
• Exposure to marketing measurement concepts such as media mix modeling, lift testing, incrementality testing, attribution, or experimentation.
• Ability to investigate data discrepancies, troubleshoot reporting issues, and work across teams to identify and resolve root causes.
• Strong attention to detail and a proactive approach to maintaining data quality, consistency, and accuracy.
• Familiarity with Python or R for analysis, automation, or data workflows is a plus.
• Experience with ETL/ELT pipelines, workflow automation, taxonomy management, or data quality monitoring is a plus.
• Experience working with marketing technology, ad tech, data clean rooms, or measurement platforms is a plus.
• A People-Focused approach to collaboration, building strong relationships across teams and contributing to an environment where others can succeed.

Performance-Based Rewards

Your impact should be part of your reward. This role is eligible for PMG’s annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.

Professional Development

Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.

Generous Time Off

Take the time you need to recharge, connect with loved ones, and enjoy life outside work.

Parental Leave

Receive paid parental leave during life’s important family moments.

Retirement Benefits

Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.

Fertility and Family Support

Access fertility and family-building benefits for eligible employees and their spouses or partners.

Healthcare

Choose from medical, dental, and vision coverage designed to support you and your family.

Pet Insurance

Access optional coverage for the four-legged members of your family.

Lifestyle Spending Account

Receive company-funded support for eligible health and well-being expenses.

Commuter Benefits

Access support for your commute where available.

Volunteering Opportunities

Receive eight paid hours each year to give back to your community.

AI Tools and Training

• Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.
• Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We’ll share full details during the hiring process.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.