SEO Specialist

Responsibilities

• Conduct in-depth keyword research using:
• SEMrush
• Ahrefs
• Google Keyword Planner
• Map keywords to search intent and funnel stages.
• Competitor opportunities
• High-value search terms
• Build SEO-driven content strategies aligned with organic growth goals.
• Optimize:
• Meta titles and descriptions
• H1–H3 heading structures
• Internal linking
• URL structures

Image optimization

• Implement schema markup and structured data where applicable.
• Conduct content audits and recommend updates, expansions, or optimization opportunities.
• Ensure content remains both search-friendly and engaging for users.
• Improve existing pages to increase rankings, traffic, and conversions.
• Conduct technical audits using:
• Crawl errors
• Indexing issues
• Duplicate content
• Redirect and canonicalization issues

Manage

• Improve Core Web Vitals, page speed, mobile performance, and crawlability.
• Work with developers to prioritize and implement technical SEO improvements.
• Develop ethical, scalable link-building strategies.
• Support backlink acquisition through:
• Guest posting
• PR outreach

Partnerships

• Monitor backlink quality and domain authority.
• Identify potentially harmful or low-quality backlinks and support cleanup or disavowal where appropriate.
• Track:
• Keyword rankings
• Organic traffic

SEO performance trends

• Analyze performance using Google Analytics and Google Search Console.
• Build dashboards using Looker Studio, Power BI, or similar tools.
• Prepare weekly and monthly reports with clear insights and recommendations.
• Use performance data to continuously refine SEO strategy.

Work closely with

• Ensure SEO requirements are incorporated into development and content workflows.
• Optimize existing pages for rankings and conversions.
• Coordinate technical fixes with developers.
• Work with writers on SEO-focused content.

Preferred

• Proven success ranking competitive keywords.
• Advanced technical SEO audit experience.
• Knowledge of schema markup and structured data.
• International or multilingual SEO experience.
• Experience within:
• Content-driven businesses
• Basic HTML/CSS knowledge for SEO implementation and developer collaboration.

SEO Specialist

Pavago · South Africa (Remote) · — · Posted 2026-09-22

About the Role

• At Pavago, one of our clients is hiring an SEO Specialist to drive organic traffic, improve search rankings, and strengthen the technical health of high-impact websites.
• This is a hands-on, execution-focused role where you’ll own technical SEO, keyword strategy, content optimization, site health, link building, and performance reporting.
• If you’re experienced with SEMrush, Ahrefs, Google Analytics, Google Search Console, and technical SEO audits and know how to turn search data into measurable growth, this role is for you.

Keyword Research & SEO Strategy

• Identify:
• Ranking opportunities
• Content gaps

Technical SEO

• Screaming Frog
• Sitebulb
• SEMrush
• Identify and resolve:
• Broken links
• XML sitemaps
• Robots.txt
• Canonical tags

Analytics & Reporting

• Search impressions
• Conversions

Cross-Functional Collaboration

• Content writers
• Developers
• Marketing teams
• Provide SEO recommendations for:
• Website redesigns
• Site migrations
• New website launches
• Landing pages
• Content initiatives

Required Experience & Skills

• 2+ years of professional SEO experience.
• Strong hands-on experience with:
• SEMrush
• Ahrefs
• Screaming Frog
• Google Analytics
• Google Search Console
• Strong understanding of:
• Technical SEO
• On-page SEO
• Off-page SEO
• Keyword research
• Search intent
• Link building
• Experience working with CMS platforms such as:
• WordPress
• Webflow

Shopify

• Strong analytical and problem-solving skills.
• Ability to translate SEO data into actionable recommendations.
• Strong written and verbal English communication skills.

Preferred Experience

• SaaS
• E-commerce

Tools & Technology

• SEMrush
• Ahrefs
• Google Analytics
• Google Search Console
• Google Keyword Planner
• Screaming Frog
• Sitebulb
• Looker Studio
• Power BI
• WordPress / Webflow / Shopify

What Makes You a Great Fit

• You understand both technical SEO and content strategy.
• You care about business outcomes, not just keyword rankings.
• You’re comfortable diagnosing technical issues and working with developers to resolve them.
• You use data to identify opportunities and prioritize SEO initiatives.
• You stay current with search trends and algorithm changes.
• You’re highly organized and disciplined with execution.

You may

• Review organic traffic, rankings, and Search Console data.
• Research new keyword and content opportunities.
• Conduct technical site audits.
• Review backlink profiles and link-building opportunities.
• Analyze performance and prepare SEO reports.
• In short: you keep websites technically healthy, highly visible in search, and continuously growing organic traffic and conversions.

Key Metrics for Success (KPIs)

• Growth in organic traffic and search impressions.
• Improvement in Top 3 and Page 1 keyword rankings.
• Increased organic conversion rates.
• Reduced technical SEO issues.
• Improved Core Web Vitals and site performance.
• Growth in high-quality backlinks.
• Positive ROI from SEO initiatives.

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Practical Assessment (SEO Audit or Strategy Exercise)
• Client Interview
• Offer & Background Verification

What Happens After You Apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video completes your application and can be recorded whenever it’s convenient.

Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. You can record your video as many times as you’d like before submitting it—only your final submission will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation.

Apply Now

• If you’re an SEO Specialist who thrives on technical optimization, keyword strategy, rankings, and organic traffic growth, we’d love to hear from you.
• Apply today and help scale sustainable organic growth through high-impact SEO execution.

Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/444462A218/apply)