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PPC Specialist (Google Ads)

Lago

Responsibilities

  • Build and launch search, display, and performance campaigns
  • Structure campaigns based on strategy and account needs
  • Implement keyword targeting and match types
  • Upload and manage ad creatives and extensions
  • Conduct ongoing campaign optimizations
  • Adjust bids, budgets, and targeting based on performance
  • Identify opportunities to improve CTR, CPC, and conversions
  • Monitor pacing and performance trends
  • Perform regular search term analysis
  • Identify irrelevant traffic and add negative keywords
  • Refine keyword targeting to improve efficiency
  • Maintain clean and scalable keyword structures
  • Support performance reporting and analysis
  • Flag performance changes and anomalies
  • Collaborate with senior team members on insights
  • Ensure data accuracy across platforms

Requirements

  • Strong analytical and problem-solving skills
  • Strong English communication skills (written and verbal)

Preferred

  • Experience with Performance Max and YouTube campaigns
  • CPL instead of ROAS optimization is a significant plus.
  • Familiarity with GA4 and conversion tracking
  • Experience with call tracking platforms
  • Exposure to other paid channels (Meta, LinkedIn, etc.)
  • Experience working with US-based clients
  • Familiarity with reporting tools or dashboards

PPC Specialist (Google Ads)

Lago · Serbia (Remote) · Full-time · Posted 2026-10-09

Description

Role: PPC Specialist (Google Ads)

  • Hours: Monday - Friday. 9AM - 5PM Us Central Time
  • Compensation: $1,800 - $3,200 USD per month, depending on experience
  • We are seeking a hands-on PPC Specialist to support campaign execution and optimization across Google Ads accounts.
  • This role is focused on building campaigns, managing search terms, implementing negatives, and supporting ongoing performance improvements.
  • The ideal candidate is detail-oriented, execution-focused, and comfortable working inside Google Ads daily to support growth initiatives.
  • Strong analytical thinking, attention to detail, and speed of execution are critical for success in this role.

Must-Haves (Non-Negotiable)

4+ years of hands-on Google Ads/Google SEM experience

Strong understanding of campaign structure and optimization

  • Experience with search term analysis and negative keyword strategy
  • Ability to manage multiple campaigns simultaneously
  • Ability to work independently with minimal supervision

Ideal Candidate Profile

  • Highly detail-oriented and data-driven
  • Execution-focused with strong platform expertise
  • Comfortable working inside Google Ads daily
  • Proactive in identifying optimization opportunities
  • Organized and process-driven
  • Thrives in a fast-paced performance environment

Benefits

Remote Work: Work from anywhere—our team is global, and we value work-life balance.

Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.

Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

_As part of our recruitment process, all candidates will be kindly asked to agree to_ [_Lago’s Confidentiality and Non-Circumvention Agreement_](https://docs.google.com/document/d/e/2PACX-1vT9d3IW-QW-lGpt7ZIU22uqvADQUVESDzQPAopkpb1Tzf6OVERy198VBtGBpnpKXw/pub)_. This ensures a respectful and professional experience for everyone involved._

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