jobapplier

Meta Ads Specialist

Lago

Skills

Required

  • Meta
  • Facebook Ads
  • Copywriting
  • Suite
  • project management
  • data-driven
  • Facebook advertising
  • tracking setups
  • web campaign traffic analysis

Preferred

  • Asana
  • Meta Pixel
  • Meta Pixels
  • Create compelling ad creatives
  • optimizing campaign performance

Role: Meta Ads Specialist

Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively.

Responsibilities

  • Lago · Serbia (Remote) · Full-time · Posted 2026-10-20
  • Develop and manage advertising campaigns using Facebook Ads Manager.
  • Manage 25+ ad accounts, ensuring optimal structure and performance.
  • Create compelling ad creatives, including copywriting and image selection.
  • Analyze performance data to drive campaign improvements.
  • Present detailed campaign performance reports to clients.
  • Provide data-driven recommendations for optimizing campaign performance.
  • Collaborate with clients to align campaign goals, audiences, and budgets.
  • Ensure quality assurance for ads, targeting accuracy, and correct landing page links.
  • Boost organic content on client pages.
  • Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM).
  • Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies.
  • Define and set up custom conversions to track specific user actions that align with business goals.
  • Develop and manage custom audiences based on pixel data for targeted marketing campaigns.
  • Use pixel data to create and update client lists for personalized advertising strategies.
  • Stay updated with Meta's advertising practices and updates.
  • Implement new strategies and tools as they become available to enhance tracking and marketing capabilities.
  • Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns.
  • Work closely with the creative team for ad creatives development.

Requirements

Region: Remote / Eastern Europe

  • 3-4 years of agency experience managing 20+ accounts.
  • 3-4 years of copywriting and creative ad creation.
  • 3-4 years of experience with Facebook Ads Manager.
  • Comfortable in a client-facing role.
  • 3-4 years in Facebook advertising campaign management.
  • Expertise in Facebook Ads Manager and Meta Business Suite.
  • Experience with Meta Ads Manager for multiple clients.
  • Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics.
  • Strong project management and attention to detail.
  • Analytical skills for data-driven campaign recommendations.
  • Excellent communication skills for effective client interactions.
  • Experience in running video ads.
  • Familiarity with other digital marketing channels (e.g., Google Ads) is a plus.
  • Media buying, planning, and creative strategy on Meta platforms.
  • Proficiency in HubSpot or similar CRMs.
  • Experience with Canva for creative development.
  • Copywriting and editing skills.

Preferred

  • Knowledge of Asana or similar project management software.

Benefits

  • Remote Work: Work from anywhere—our team is global, and we value work-life balance.
  • Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
  • Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

Hours: Monday - Friday. 9AM - 5PM CST (US hours)

_As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to_ [_Lago’s Confidentiality and Non-Circumvention Agreement_](https://docs.google.com/document/d/e/2PACX-1vT9d3IW-QW-lGpt7ZIU22uqvADQUVESDzQPAopkpb1Tzf6OVERy198VBtGBpnpKXw/pub)_. This ensures a respectful and professional experience for everyone involved._

Apply

[Apply at Lago](https://apply.workable.com/lago-1/j/1C4A2BB977/apply)