Execute locally relevant marketing strategy by adapting inDrive's global brand strategy and guidelines to the South Africa, Zambia, Zimbabwe and Botswana markets
Work as an embedded, hands-on member of the local team, partnering closely with Business Development, Driver Operations, and other local functions within a matrix structure
Contribute to and help develop marketing briefs for advertising campaigns and creative production, ensuring creatives are culturally relevant
Plan and deliver 360° marketing campaigns, activations, and partnerships that drive passenger acquisition and brand awareness
Partner with the Regional Marketing Lead on budget and strategic planning, and execute the approved local marketing budget
Analyze the acquisition and retention funnels, surface product improvement opportunities, and conduct in-market customer development (CustDev) research
Generate and test performance marketing hypotheses in coordination with the in-house performance marketing team
Key Responsibilities
Skills, Knowledge & Expertise
4+ years of digital consumer marketing experience, ideally within a global or multinational company
Hands-on experience planning and executing multi-channel (360°) marketing campaigns and activations
Experience working with influencer marketing and partnerships
Comfortable operating in a matrix structure, collaborating with and influencing multiple stakeholders and functions without direct authority
An execution-focused mindset – equally comfortable shaping plans and personally delivering the work, including agency management
Strong analytical skills, with the ability to assess campaign and funnel performance and translate data into action
Experience working with a mobile product is a plus but not required
Why join us
Help us challenge injustice by creating fair choices for millions of people across 47 countries.
Develop your professional skills with access to mentoring, career consulting, and learning programs.
Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
Work alongside people who take initiative, speak openly, and challenge themselves to grow.
Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
