Regional Marketing Lead LATAM

We are looking for an experienced and results-driven

Marketing Lead

to join our team and drive growth of the new vertical. In this key role, you will lead the go-to-market strategy, build partner promotion strategies, and increase active clients across multiple markets.

The ideal candidate combines

• strong strategic thinking, deep understanding of marketplace business models, entrepreneur mindset and analytical approach
• , with the ability to do marketing for both segments: demand and supply (restaurants).

Key Responsibilities

• Develop and execute the marketing growth strategy for inDrive.Food across key markets, including go-to-market, value proposition, media campaigns, pricing, promotional, and trade marketing initiatives.
• Own the end-to-end marketing lifecycle, from strategy and ideation to execution and performance optimization, ensuring alignment with business goals and KPIs.
• Drive customer and restaurant growth through acquisition, retention, CRM, loyalty programs, in-app marketing, partnerships, and external acquisition channels.
• Identify and launch new growth opportunities for food delivery within cross-strategies aligned with Ride Hailing, Groceries, Delivery, and the broader inDrive ecosystem.
• Lead product-marketing growth initiatives, including UX improvements, promotional mechanics, in-app experiences, and experimentation to optimize conversion, activation, LTV, and ROI.
• Collaborate cross-functionally with Product, Business, Marketing, Analytics, and Partner teams to deliver impactful growth initiatives and ensure successful execution.
• Manage marketing budgets, performance metrics, and target planning while building brand awareness, increasing product adoption, and maximizing commercial impact.

Main performance metrics for this role

new users / monthly transactional users / orders / amount of restaurants / LTV/CAC

Qualifications

• 5+ years of experience in Growth Marketing, Trade Marketing or eCommerce/Marketplace Marketing, preferably within FoodTech, food delivery, or other on-demand businesses.
• Proven experience developing and executing go-to-market, trade marketing, and 360° marketing strategies, including brand, digital, CRM, social, product marketing, and customer lifecycle initiatives.
• Hands-on experience designing and optimizing promotional mechanics, pricing strategies, offers, promo codes, loyalty, and activation campaigns that drive customer acquisition, orders, retention, and commercial impact.
• Strong understanding of trade marketing, eCommerce growth levers, and marketing analytics, with the ability to make data-driven decisions and measure campaign effectiveness and incremental impact.
• Experience launching and scaling marketing initiatives across multiple international markets, with an understanding of regional market dynamics.
• Strong leadership, stakeholder management, and project management skills, with the ability to independently lead cross-functional initiatives and deliver business results.
• Excellent communication skills and fluent English.

Why join us

• Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.
• Final benefits may vary depending on the location.