B2B Campaign Specialist (m/w/d)

Responsibilities

• Build, launch and optimise marketing campaigns using HubSpot and other marketing tools.
• Create and schedule email campaigns.
• Build and maintain landing pages, forms and campaign assets.
• Support the delivery of webinars, online events and in-person events.
• Manage campaign timelines and coordinate campaign activity.
• Create and maintain target audience lists and campaign databases.
• Work closely with BDR and Sales teams to ensure timely lead follow-up.
• Monitor campaign performance and prepare regular campaign reports.
• Maintain campaign tracking and marketing dashboards.
• Support the day-to-day administration of marketing automation systems.
• Help improve campaign effectiveness through testing, reporting and continuous optimisation.

Preferred

• Experience in ERP, SaaS or B2B technology environments.
• Salesforce experience.
• Exposure to lead generation and lead management processes.
• Experience working with marketing automation workflows and segmentation.

Responsibilities

Skills, Knowledge & Expertise

• 2-4 years' experience in campaign marketing, digital marketing, demand generation or a related B2B marketing role.
• Experience creating and executing marketing campaigns.
• Hands-on experience with HubSpot or another marketing automation platform.
• Experience supporting webinars, events or integrated marketing campaigns.
• Ability to work with campaign data and performance reports.
• Strong organisational skills and attention to detail.
• Comfortable working across multiple projects simultaneously.
• Ability to collaborate effectively with Marketing, Sales and BDR teams.
• Fluent German and English, both written and spoken.
• Willingness to work from our Munich office on a hybrid basis and travel occasionally when required

What success looks like

Taken ownership of campaign execution activities currently handled by senior team members.

Become confident using HubSpot and our campaign processes.

Successfully delivered email campaigns, webinars and marketing activities across the DACH region.

Established strong working relationships with Marketing, BDR and Sales teams.

Improved the efficiency and consistency of campaign execution and reporting.

You'll join a collaborative international marketing team where you'll have the opportunity to develop your demand generation and marketing automation skills while contributing to the growth of established software businesses across Europe.

This role offers a clear development path toward more senior campaign and demand generation positions as your experience grows.