GenAI Senior Integrated Designer

Responsibilities

• enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

GenAI Senior Integrated Designer

• be trained on our proprietary AI platform, Pencil, and use this alongside other GenAI tools to produce creative solutions that stand out in the market.
• work collaboratively from brief to delivery on a range of assets
• adapting,
• , and evolving content for digital marketing, social media, e-commerce, and brand campaigns.
• Work as part of a multi-disciplinary team to ideate, create, and deliver integrated design assets across digital

and

• social.
• Design, layout,

animate

• and refine digital marketing assets (static, animated, and video formats), e-commerce content, and social-first visuals
• directly leveraging GenAI tools to accelerate, enhance, or transform ideation and production processes.
• Develop assets for Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform in response to client briefs.
• Take client briefs through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques.

Optimize

• and adapt assets for multi-channel rollouts, ensuring best practices for web, mobile, and social distribution.
• Implement brand guidelines, ensuring visual quality and cohesion throughout every project.
• Respond constructively to feedback, using GenAI capabilities to rapidly iterate and improve designs as needed.
• Present your work to internal teams, confidently explaining how GenAI has contributed to ideation or execution.
• Stay
• up-to-date
• with the latest design and GenAI trends, proactively suggesting new tools and features for creative experimentation.
• Oversee the quality and consistency of creative output
• of your
• work to
• ensure alignment with brand guidelines, client
• objectives, and evolving best practices in AI-powered content.
• Continuously research, evaluate, and
• experiment with
• new GenAI tools, staying at the forefront of
• Ensure the

A little bit about the role

GenAI technology is reshaping creative production, offering creatives new tools to ideate, adapt, and deliver content faster and smarter.

We’re looking for a creative, detail-oriented GenAI Integrated Designer with m otion skills to join our growing team. The ideal candidate has an expert grasp of digital, social, and motion design, is eager to embrace GenAI workflows, and enjoys hands-on creation across all phases of a project.

You’ll

optimizing

You’ll

• blend classic design and motion skills with GenAI-powered techniques, helping us produce scalable, standout content for high-profile brands
• What

be doing

• what’s possible and sharing insights with the broader team.
• timely, efficient, and effective delivery of finished assets across multiple projects.
• As a business we're committed to ensuring everyone on our team is fully trained and confident in using Pencil AI and other approved AI tools.

You’ll

• have access to a wide range of internal resources to help stay ahead of the curve.
• You are expected to maintain active AI proficiency

by

• Completing ongoing, structured internal AI training, including Pencil.
• Continuously upskilling with our approved AI tools including Pencil.
• Staying up to date with evolving AI trends through internal resources.
• Collaborating and contributing to AI knowledge-sharing sessions, embracing our culture of learning.
• What

E

• xperience as an Integrated Designer with motion skills in an advertising agency, in-house creative team, or design studio,
• delivering motion and integrated digital campaigns.

Proven

• Integrated Designer with motion portfolio that demonstrates hands-on creation of both traditional and AI-assisted projects (AI can be personal or client-related work).
• Working knowledge of GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Veo3 etc.
• (Training on our specific platform, Pencil, will be provided.)
• A critical eye for detail - able to analyse GenAI-generated out