Content Producer

you’ll be our

• Assistant
• Content
• Producer
• you’ll be based at

IBC Knowledge Park, Bengaluru

you’ll be Aligned with

• Senior
• Content Producer, Creative

you’ll be A member of

Marketing Team

About the Team and the Role

• The Creative team at Ather is responsible for conceptualizing and executing the visual and narrative identity of the brand across all consumer touchpoints. From brand campaigns to social media and PR, the team ensures that Ather's philosophy of clean design and smart technology is communicated through high-quality, impactful storytelling.
• This role is for a Content Producer who will lead end-to-end production requirements, bridging the gap between creative concepts and final execution. You will manage both internal and external production resources to deliver high-quality content that aligns with marketing goals and social trends.

Responsibilities

• Support creative, brand, social, and PR teams with end-to-end content production for specific briefs. This includes ad campaigns, social content, 3D renders and other product specific imagery.
• Conceptualize and produce proactive content ideas based on marketing AOPs, social trends, and communication needs.
• Develop and manage production calendars aligned with quarterly PI plans and marketing AOPs.
• Build and maintain a roster of directors and production houses mapped by scale, competency, geography, and budget.
• Manage the end-to-end vendor process, including identifying, shortlisting, negotiating, and onboarding partners.
• Oversee internal content production for social calendars, PR, POPs, and corporate requirements.
• Establish and scale a digital archive system for easy retrieval and sharing of audio-visual assets across the company.
• Collaborate cross-functionally with Legal, Finance, and Brand teams to ensure smooth backend support and production forecasting.

Experience and Qualifications

• Bachelor's degree in Mass Communication, Film Production, Marketing, or a related field.
• 5-8 years of experience in content production, preferably within a creative agency or a high-growth consumer brand.

Must Have Competencies

• End-to-end production management including vendor onboarding and budget negotiation.
• Strategic production planning and development of comprehensive production calendars.
• Expert management of internal and external creative teams, including freelancers and editors.
• Advanced digital asset management and audio-visual archive system implementation.

Good to have Competencies

• Proficiency in identifying and mapping production talent to specific creative competencies.
• Ability to forecast production requirements across multiple product lines and P&Ls.
• Experience in conceptualizing content specifically for social media trends and PR briefs.
• Familiarity with navigating legal and finance workflows for vendor contract management.

Want to know more?

At Ather, we’ve built India’s first intelligent scooter, from scratch. Based on the philosophy of clean design and smart technology, we are transforming the urban commute experience. We are expanding in India, and in the coming years, we look forward to scaling up and launching more products globally. Today, our product offerings include the Ather 450X, 450S, 450 Apex, and Rizta. Beyond the product, we are also setting up an extensive charging network and re-imagining end-to-end ownership experience. To know more, check out our Careers site and our Substack.

Be You, With Us

• The Ather story doesn't write itself - our people do. We believe everyone is equal, but not the same. Diversity is our strength, and building an inclusive and equitable workplace begins with acknowledging and embracing our differences. We are an equal opportunity employer, and our team reflects a wide range of identities
• ,
• experiences, and perspectives - all united by a shared passion to shape the Ather journey.