Manager, Campaigns

Join Our Team! Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff.

Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition. We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees.

As a highly successful national company, we are constantly looking for talented individuals to support our growth. If you are interested in pursuing a rewarding career, we invite you to review our opportunities! Job Description Summary Position Objective: The Campaigns Manager will lead the day-to-day management and execution of growth initiatives at Sunbelt Rentals.

As part of the Content & Lifecycle Marketing team, this cross-functional role partners with Marketing Leadership, Sales, eCommerce, Analytics, and other business stakeholders to implement, optimize, and deliver marketing programs that attract new customers, deepen existing relationships, and accelerate revenue growth.

This role assesses prioritized growth opportunities, develops project briefs and channel plans to achieve business outcomes, and collaborates with the Content team to create content development roadmaps that bring campaigns to life. Position Responsibilities: Strategic Program Planning Drive prioritized business outcomes through omnichannel program planning, development, and execution.

Partner with Marketing Leadership to translate business problems into tactical touchpoint plans. Apply persona insights to ensure planned interactions address audience pain points and motivations. Partner with SEO, Paid Media, Social Media, and other channel experts to identify and plan channel-specific content opportunities.

Project Management & Operational Oversight Develop and manage project plans, ensuring scope, goals, milestones, schedules, budget, and risks are defined, communicated, and tracked. Create detailed project briefs and channel plans that guide cross-functional partners. Collaborate with Content Managers and Distribution team to ensure requirements and timelines are documented, communicated, and met.

Support additional content supply chain initiatives as directed by leadership. Collaboration & Influence Collaborate with Sales, eCommerce, and Product teams to gather market data and customer insights that validate touchpoint plans. Partner with Content Managers to develop comprehensive omnichannel content roadmaps.

Ensure content from Creative and Production teams aligns with channel strategy and maintains a cohesive brand experience across all touchpoints. Performance Analytics & Optimization Partner with Marketing Analytics to track and communicate campaign performance data. Monitor KPIs to measure program effectiveness against business objectives and adjust plans as needed.

Education & Experience Requirements: 5+ years of multi-channel B2B and B2C marketing experience. Hands-on experience developing, launching, measuring, and optimizing campaigns across digital channels (e.g., email, social, display, search). Proven ability to influence stakeholders and align marketing initiatives with business priorities. Experience developing and managing complex, enterprise-level project plans.

Strong understanding of marketing principles and campaign development methodology. Familiarity with marketing automation, CMS, CRM, CDP, and other digital tools used in the content supply chain. Strong understanding of sales processes, buying stages, and lead lifecycle. Exceptional attention to detail and accuracy in fast-paced, deadline-driven environments.

Strong problem-solving skills with ability to apply creative thinking and sound judgment. Excellent written, verbal, and interpersonal communication skills. Collaborative mindset with ability to take ownership and thrive in a team environment. Physical Demands : Must be able to bend, squat, crouch and/or reach and lift up to 25 pounds or more, as required by the job.

Some Sunbelt jobs may require driving for long periods of time, loading and unloading heavy equipment, performing work in extreme weather conditions including rain, wind, or excessive temperatures and/or night and weekend work. All duties must be performed according to Sunbelt’s safety policies and guidelines. Reasonable accommodations may be made to comply with ADA/ADAAA.

The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental or similar duties which may be required from day to day. Sunbelt Rentals is an Equal Opportunity Employer — Minority/Female/Disabled/Veteran and any other protected ground.

Base Pay Range: $85,680.00 - 117,810.00 Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. Please visit https://www.sunbeltrentals.com/careers/ for more information on our benefits and to join our Talent Network. Sunbelt also provides a comprehensive benefits package to its full-time employees.

This package includes: Health, Dental and Vision plans 401(k) Match Volunteer time off Short-term and long-term disability Accident, Life and Travel insurance, as well as flexible spending Tuition Reimbursement Options Employee Assistance Program (EAP) Length of Service Awards You will become eligible for benefits on the first of the month following 30 days from your start date.

Sunbelt offers team members the following paid time off from work, subject to Sunbelt’s policies (unless specified in a collective bargaining agreement): 12-25 vacation days depending on years of service 5 sick days 6 holidays 2 half day holidays 2 floating holidays 1 inclusion day 1 volunteer day Gear up for an exciting career! Sunbelt Rentals supports service members. Veterans encouraged to apply.