VM Playbook Specialist

YOU’LL DO As a VM Playbook Specialist, you will play a key role in bringing H&M’s Visual Merchandising strategy to life across our global store portfolio.

About H&M Group

• Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions.
• We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
• We are made up of thousands of passionate and talented colleagues united by our shared culture and values.
• Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
• WHY YOU’LL LOVE WORKING HERE At H&M Group, we are proud to be a vibrant and welcoming company.
• US Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth.
• But most of all, it’s our people who make us who we are.
• Take the next step in your career together with us.
• The journey starts here.

Responsibilities

• By translating strategic direction into practical tools, playbooks, and guidelines, you will enable Sales Markets to deliver a consistent, inspiring, and commercially strong customer experience.
• Reporting to the VM Operations Manager, you will help ensure that VM best practices are scalable, actionable, and easy to execute across different store formats and markets.
• Translate global VM strategies, principles, and standards into clear, execution-ready playbooks, tools, and standard processes for Sales Markets and all store segments.
• Own and continuously develop global Visual Merchandising guidelines for indoor displays, windows, and supporting visual tools such as Store Presentation Principles.
• Ensure guidelines remain practical, scalable, easy to understand, and relevant across different store formats and maturity levels.
• Support the rollout of new store formats, concepts, and VM methods by enabling Sales Markets to correctly interpret and apply guidelines.
• Validate the feasibility and operational impact of new VM solutions, including ways of working and workload considerations.
• Gather insights and learnings from implementations and continuously improve guidelines, tools, and ways of working.
• Collaborate closely with cross-functional global teams, including Retail Experience, Product, and Creative Development, to ensure coherent and aligned VM guidance.
• Act as an ambassador for H&M’s values, embedding them into daily work, decision-making, and collaboration.
• WHO YOU’LL WORK WITH You’ll be part of the Global Visual Merchandising function and report to the VM Operations Manager.
• You will collaborate closely with VM specialists, Retail Experience teams, Product teams, Creative Development, and colleagues across Sales Markets worldwide.
• Together, you will shape scalable Visual Merchandising solutions that elevate the customer experience and support commercial success across all store formats.
• WHO YOU ARE We are looking for people with… Experience working within Visual Merchandising, Retail Operations, Store Design, Retail Development, or a related field.
• High level of expertise in in Visual Merchandising and presentation methods.
• Experience analyzing feedback, identifying opportunities, and driving continuous improvements.
• And people who are… Structured and highly organised, with strong attention to detail.
• Strategic thinkers who can connect long-term vision with operational execution.
• Curious and improvement-focused, always looking for better ways of working.
• Customer and business-minded, understanding of the impact of Visual Merchandising on commercial results.
• Confident communicators who can influence and engage diverse stakeholders.
• Passionate about creating clear, practical solutions that make a difference in stores.
• WHO WE ARE H&M Group is a global company with strong fashion brands and ventures.
• Help shape how Visual Merchandising is executed across H&M’s global store network.
• Work in a highly collaborative environment with experts across retail, product, and creative functions.
• Drive meaningful improvements that support both customer experience and commercial performance.
• Influence the development of future store concepts, formats, and VM methods.

Requirements

• Proven ability to translate strategic direction into clear guidelines, playbooks, processes, or operational tools.
• Strong project management and stakeholder management experience in a global or matrix organisation.
• Experience developing scalable solutions that can be implemented across multiple markets and business contexts.
• Strong written communication skills with the ability to simplify complex information into actionable guidance.
• A strong understanding of retail environments, customer journeys, Visual Merchandising principles and commercial actions.
• Collaborative relationship builders who enjoy working across functions and markets.

Benefits

• We offer our employees attractive benefits with extensive development opportunities around the globe.
• Grow your expertise in a global organisation that values innovation, learning, and collaboration.

JOIN

This is a temporary 6-month position on a local contract in Sweden, with start as soon as possible. Please apply no later than 8 November. We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you not to attach a cover letter in your application.