Senior Demand Generation Manager - Workleap Agent

This

position

is

listed

on

behalf

of

a

partner

company,

who

manages

all

applications

and

next

steps.

Our

partner

is

looking

for

a

Senior

Demand

Generation

Manager

–

Workleap

Agent

based

in

Canada

.

As

Senior

Demand

Generation

Manager,

you

will

play

a

key

role

in

accelerating

the

growth

of

an

innovative

AI-powered

solution

designed

to

help

managers

become

more

effective.

You

will

own

the

demand

generation

strategy,

with

a

strong

focus

on

building

qualified

pipeline

and

driving

new

customer

acquisition.

Working

across

paid

media,

SEO,

outbound

campaigns,

and

website

optimization,

you

will

turn

marketing

investments

into

measurable

business

results.

You

will

manage

external

agency

partners,

optimize

channel

performance,

and

continuously

improve

the

buyer

journey.

Collaborating

closely

with

Sales,

RevOps,

and

Marketing,

you

will

help

shape

go-to-market

priorities

and

identify

new

growth

opportunities.

This

is

an

exciting

opportunity

to

take

ownership,

experiment

with

AI-powered

marketing

tools,

and

make

a

direct

impact

in

a

fast-moving

B2B

SaaS

environment.

Accountabilities

Own

and

execute

the

demand

generation

strategy,

focusing

on

increasing

qualified

pipeline

and

supporting

new

business

acquisition.

Analyze

the

full

marketing

funnel

to

identify

acquisition

sources,

conversion

gaps,

and

opportunities

to

improve

lead

quality

and

sales

outcomes.

Manage

paid

media

campaigns

and

external

agency

partnerships,

allocating

budgets,

defining

testing

strategies,

and

optimizing

performance

against

pipeline

and

revenue

objectives.

Develop

and

test

outbound

marketing

initiatives

alongside

inbound

programs

to

diversify

acquisition

channels

and

generate

new

business

opportunities.

Lead

SEO

initiatives

in

collaboration

with

specialist

partners,

improving

organic

visibility

across

traditional

search

engines

and

AI-powered

search

platforms.

Optimize

website

performance

and

conversion

rates

by

defining

objectives

for

key

pages,

improving

landing

pages

and

forms,

and

running

continuous

experiments.

Establish

and

regularly

review

the

channel

mix,

making

data-driven

investment

decisions

and

presenting

performance

insights

during

weekly

business

reviews.

Build

automated

reporting

processes

using

AI

tools

to

streamline

funnel

analysis,

agency

reporting,

and

website

performance

diagnostics.

Collaborate

closely

with

Content,

Sales,

and

RevOps

teams

to

align

messaging,

acquisition

strategies,

and

pipeline

objectives.

Monitor

campaign

performance,

communicate

results

and

learnings,

and

continuously

refine

strategies

based

on

measurable

business

outcomes.

Requirements

5+

years

of

experience

in

demand

generation,

growth

marketing,

or

performance

marketing

within

a

B2B

SaaS

company

with

a

sales

organization.

Proven

experience

managing

substantial

paid

acquisition

budgets,

ideally

$50,000

or

more

per

month.

Demonstrated

success

growing

inbound

pipeline

and

experimenting

with

outbound

acquisition

strategies,

supported

by

measurable

performance

results.

Strong

understanding

of

paid

media,

campaign

optimization,

SEO,

conversion

rate

optimization,

and

full-funnel

marketing

strategies.

Experience

managing

external

marketing

agencies,

including

defining

briefs,

challenging

recommendations,

evaluating

performance,

and

adjusting

strategies

when

necessary.

Ability

to

independently

create

compelling

marketing

copy,

advertisements,

and

landing

pages,

with

a

strong

understanding

of

effective

messaging

and

creative

execution.

Hands-on

experience

optimizing

B2B

websites,

landing

pages,

forms,

and

conversion

journeys,

supported

by

analytics

tools

such

as

GA4,

HubSpot,

or

equivalent

platforms.

Ability

to

guide

SEO

specialists

and

understand

the

evolving

impact

of

AI-powered

search

and

large

language

models

on

customer

discovery.

Strong

analytical

skills,

How Jobgether works

• We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
• We appreciate your interest and wish you the best!
• Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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