Sales Development Representative (SDR)
UpGuard Inc.
- London, United Kingdom
- Hybrid
- €40K – €45K /yr
- Mid Level
- Posted
Who are we?
At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk.
We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface.
We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale.
What will you accomplish?
- Generating new opportunities across EMEA, with a core focus on expanding our footprint in the DACH region using outbound tactics (email sequences, LinkedIn, cold calling, etc.)
- Partnering closely with our native German Senior Account Executive to strategize, map target accounts, and build out high-value regional pipeline
Identifying, targeting, and nurturing potential outbound opportunities
- Understanding the needs of prospects and communicating them clearly to the sales reps you’re working with
- Clearly articulating UpGuard’s value proposition and products to prospects and positioning them based on their particular problems and needs
Taking accurate and detailed notes in our CRM
Working collaboratively with sales, marketing, and product teams to utilize prospect insights to drive process and product improvements
What do we need from you?
- Full professional fluency in both German and English (written and spoken)
- Proven outbound prospecting experience - whether in B2B sales/development (SDR/BDR) or full-cycle recruiting/talent acquisition
- Proven comfort with proactive cold outreach, including cold calling, personalized email drafting, and multi-channel prospecting
- Ability to give and receive constructive feedback to iterate quickly and drive process improvements
- High energy, curiosity, and a strong drive to learn and grow within cybersecurity sales
What would give you an edge?
- 6-12 months + of B2B SaaS sales or agency tech recruitment experience
- Domain knowledge in cybersecurity, third-party risk management, or supply chain information security
- Experience with sales engagement and CRM platforms such as HubSpot, Salesforce, or
Outreach.io
Familiarity with prospecting and intelligence tools such as LinkedIn Sales Navigator, ZoomInfo, or Lusha
What's in it for you?
Flexible Hybrid Working
Start fully remote, with an upcoming transition in the new year to a brand-new central London office hub (targeting Soho or Waterloo) on a balanced 3-day onsite hybrid model!
Monthly Lifestyle subsidy
Use this for financial, physical, and mental well-being
WFH set-up allowance
To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
$1500 USD annual Learning & Development allowance
To support your career development, all team members will be able to expense development opportunities against this allowance
Annual leave
PTO plus two additional UpGuardian leave days to give you time to recharge your batteries.
18 weeks paid Parental Leave
Irrespective of parenting role
Personal Leave Allowance
This includes sick & carer’s leave
Top-spec hardware
All team members will be provided with top-spec laptops for their role
Generative AI subsidy
UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work
Health Insurance
- Access to comprehensive coverage.
- UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work! Apply now to find out why!
As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Please Note
Not all roles can be performed from the United States. Please check your specific job listing to confirm its advertised location. If the role you are applying for is listed as based in the US, we are currently only able to support hiring in the following locations: CA, CO, FL, IL, MA, MD, MO, OR, PA, TX, WA, and DC.
Before starting work with us, you will need to undertake a national police history check and reference checks.
