Creative Producer

As a Business Head, you will spearhead the strategic vision and operational execution of our growth initiatives, ensuring alignment with market trends and customer needs. You will lead cross-functional teams to devise and implement data-driven digital marketing campaigns aimed at maximizing customer acquisition and retention.

Responsibilities

• Your role will involve collaborating closely with product, finance, and analytics divisions to optimize budget allocation and ROI across all touchpoints.
• You will represent the organization in high-level stakeholder discussions, shaping the brand's market positioning and long-term success amid a competitive landscape.
• Develop and execute a comprehensive digital marketing strategy that drives customer acquisition and brand awareness.
• Lead, mentor, and scale a high-performing marketing team across multiple channels, including paid media, SEO/SEM, social, email, and content.
• Analyse campaign performance metrics and industry benchmarks to optimize spend and improve conversion rates.
• Collaborate with product, sales, and finance teams to align marketing initiatives with product roadmaps and revenue objectives.
• Drive experimentation, A/B testing, and new technology adoption to stay ahead of emerging digital trends.
• Manage vendor relationships and negotiate contracts for media buying, creative agencies, and analytics platforms.
• Develop and maintain a robust marketing budget, ensuring efficient allocation of resources and transparency in reporting.
• Translate market insights and customer data into actionable marketing tactics that increase brand loyalty and repeat purchase behavior.
• Build the company’s online presence through strategic partnerships, influencer outreach, and public relations efforts.
• Maintain a culture of continuous learning, process improvement, and agile project management across the marketing function.

Requirements

• 10+ years of progressive leadership experience in digital marketing or customer acquisition roles.
• Proven track record of scaling user growth and revenue streams through data‑driven strategies.
• Strong analytical skills with hands‑on experience using tools such as Google Analytics, HubSpot, or similar.
• Excellent communication and stakeholder management abilities, facilitating cross‑department collaboration.
• Demonstrated expertise in budget management, ROI optimization, and cost‑effective media planning.
• Advanced knowledge of SEO/SEM, paid social, email marketing, and conversion rate optimization.
• Familiarity with CRM systems, marketing automation platforms, and customer journey mapping.
• Ability to thrive under ambiguity, adapting strategies quickly in response to market shifts.
• Leadership experience building and nurturing high‑performance, diverse marketing teams.
• Passion for innovation and a deep understanding of consumer behavior within the Indian digital landscape.

Pay

Salary: INR 500,000–1,500,000

• 𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟱𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟱-𝟭𝟱 𝗟𝗣𝗔)
• Experience: 10+ yrs

Business Head

Weekday AI · Kochi, India · Full-time · Posted 2026-11-11

Description

• 𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀
• Location: Cochin, Kerala, India

Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/4ED2C1C92E/apply)