Intern, Martech

About the team

• The Martech team enables the organisation to deliver more measurable, personalised and effective digital customer experiences using marketing technology platforms.
• We work across multiple scope including digital analytics and tagging design, personalisation and experimentation, marketing communication delivery and automation, Generative Search and AI optimisation, performance marketing and channel attribution. The team collaborates closely across the internal teams (Branding, Content, PR & Corp Comms, Customer Research, Data Science and AI) as well as external departments i.e. Product & Distribution Marketing, Digital, Product, Technology, and external partners to ensure that digital initiatives are measurable, optimised and supported by the right technology and data.
• Our work helps the business better understand customer behaviour, improve digital journeys, optimise marketing effectiveness and make more informed, data-driven decisions.

Focus of the Internship

• This internship is designed to provide broad exposure to the different disciplines within Marketing Technology and how they work together across the customer journey.
• The intern will support the Martech team on selected projects and operational initiatives spanning areas such as digital analytics, personalisation, campaign automation, search optimisation and media performance.
• Rather than specializing deeply in a single digital capability, the intern will gain practical exposure to multi Martech capabilities that can be applied in a real business environment.
• The intern will also have opportunities to work with cross-functional stakeholders and understand how business requirements are translated into measurement, technology and optimization solutions.

Key Responsibilities

• Support digital analytics activities, including reviewing tracking requirements, validating data collection, performing basic analysis and assisting with dashboards or reports creation.
• Assist with website and app measurement testing to help ensure digital interactions and customer journeys are tracked accurately.
• Support personalisation and experimentation initiatives, including preparing, testing, reporting and analysis of experimentation activities where applicable.
• Assist with delivering marketing communications using Martech platform (Adobe Campaign), including preparing delivery workflow, testing and post-campaign analysis.
• Support SEO and GEO initiatives by conducting AI visibility and SEO audit to identify gaps and opportunities to improve search organic visibility online, coordinating with web owners and digital/tech team to fix technical gaps.
• Assist in monitoring paid media campaign to understand how paid marketing channel attribution to customer journeys and business outcomes.
• Collaborate with Product/Distribution Marketing, Digital, Product, Technology, Data, agencies and technology vendors on selected initiatives to support the martech work.

Key Learnings

• Develop a broad understanding of the modern Martech ecosystem and how analytics, personalisation, communications, search and paid media capabilities work.
• Gain hands-on exposure to enterprise Martech platforms such as Adobe Analytics, Adobe Target, Adobe Campaign, Google Search Console, Google Ads, Meta Business, AI and GEO tools.
• Learn how digital analytics implementations are designed, tested and used to measure website and mobile application performance.
• Understand the fundamentals of customer journey measurement, digital marketing attribution and campaign performance analysis.
• Gain practical exposure to personalisation, experimentation and optimisation of digital customer experiences.
• Build an understanding of SEO and emerging AIO/GEO practices, including how organisations optimise digital content for both traditional search engines and AI-powered discovery.
• Learn how Martech projects operate within a large organisation, including requirements gathering, testing, implementation, governance and collaboration with business and technology stakeholders.
• Develop analytical thinking, problem-solving, communication, presentation and stakeholder-management skills in a professional environment.
• Gain exposure to emerging applications of AI and automation within marketing and digital experience management.

Education and Experience Requirements

• Currently pursuing a Bachelor’s degree in Marketing, Business, Information Systems, Business Analytics, Data Analytics, Computer Science, Digital Media, Communications or a related discipline.
• Strong interest in digital marketing, marketing technology, analytics, customer experience or emerging technologies.
• Comfortable working with data and able to interpret information, identify patterns and communicate findings clearly.
• Familiarity with Microsoft Excel and PowerPoint is expected.
• Exposure to digital analytics, web technologies, data visualisation, coding or querying such as SQL, HTML/JavaScript, SEO, paid media platforms or marketing automation tools would be advantageous but is not required.
• Familiarity with tools such as Adobe Analytics, Google Analytics, Adobe Experience Cloud, Google Ads, Meta Ads or similar platforms would be advantageous.
• Curious, willing to learn and comfortable working across both business and technical topics.
• Good written and verbal communication skills, with the ability to work collaboratively with different stakeholders.
• Attention to detail and a structured approach to problem-solving and testing.