Director of Web Content Strategy

This

position

is

listed

on

behalf

of

a

partner

company,

who

manages

all

applications

and

next

steps.

Our

partner

is

looking

for

a

Director

of

Web

Content

Strategy

based

in

the

United

States

.

We

are

seeking

an

experienced

and

strategic

digital

content

leader

to

oversee

enterprise-wide

web

content

strategy

across

a

diverse

digital

ecosystem.

In

this

role,

you

will

shape

content

governance,

editorial

standards,

and

publishing

practices

to

ensure

consistent,

accessible,

and

engaging

digital

experiences.

You

will

lead

a

team

of

content

strategists,

writers,

and

editors

while

collaborating

with

marketing,

communications,

IT,

UX,

and

academic

stakeholders.

Your

work

will

directly

support

audience

engagement,

student

recruitment,

and

organizational

brand

positioning.

You

will

also

drive

major

digital

initiatives,

including

website

redesigns,

content

migrations,

and

information

architecture

improvements.

This

is

an

opportunity

to

combine

strategic

leadership,

team

development,

and

data-driven

innovation

within

a

collaborative,

mission-oriented

environment.

Accountabilities:

Enterprise

Content

Strategy:

Develop

and

lead

the

organization's

web

content

strategy

across

multiple

digital

platforms,

including

external

websites,

internal

portals,

and

digital

signage

systems

such

as

Sitecore

and

SharePoint

Online.

Content

Governance

&

Editorial

Standards:

Establish

and

maintain

content

governance

frameworks,

editorial

guidelines,

voice

and

tone

standards,

ownership

models,

approval

workflows,

and

content

lifecycle

management

practices.

Digital

Content

Management:

Oversee

large-scale

content

initiatives,

including

website

redesigns,

content

audits,

migrations,

and

information

architecture

improvements,

ensuring

consistency

and

quality

across

all

digital

properties.

Team

Leadership

&

Development

Manage,

mentor,

and

develop

a

team

of

content

strategists,

writers,

and

editors,

providing

performance

feedback,

professional

development

opportunities,

and

clear

strategic

direction.

Cross-Functional

Collaboration:

Partner

with

marketing,

communications,

IT,

UX/design,

enrollment,

academic

departments,

and

administrative

teams

to

align

digital

content

with

institutional

priorities

and

audience

needs.

Content

Operations

&

Scalability:

Design

and

optimize

scalable

processes

for

content

creation,

review,

approval,

publishing,

and

ongoing

maintenance

across

distributed

teams.

Training

&

Enablement:

Lead

training

initiatives

and

provide

guidance

to

decentralized

content

contributors,

encouraging

adoption

of

editorial

standards,

governance

policies,

and

best

practices.

Performance

Measurement

&

Optimization:

Define

and

monitor

content

performance

indicators,

including

SEO

rankings,

audience

engagement,

and

conversion

metrics.

Use

analytics

and

reporting

insights

to

continuously

improve

content

effectiveness.

Accessibility

&

Quality

Assurance:

Ensure

digital

content

is

accurate,

consistent,

accessible,

and

compliant

with

applicable

accessibility

standards,

including

WCAG

and

ADA

requirements.

Continuous

Improvement:

Identify

opportunities

to

improve

digital

experiences,

content

workflows,

and

platform

effectiveness

while

encouraging

innovation

and

operational

efficiency.

Requirements:

Education:

Bachelor's

degree

in

Digital

Communications,

Marketing,

Journalism,

English,

Information

Science,

Web/Digital

Media,

or

a

related

discipline.

Professional

Experience:

7–10

years

of

progressively

responsible

experience

in

web

content

strategy,

digital

communications,

or

content

management

within

complex,

multi-stakeholder

organizations.

Leadership

Experience:

3–5

years

of

experience

managing

teams,

supervising

direct

reports,

and

developing

content

professionals.

Strategic

Content

Expertise:

Demonstrated

ability

to

develop

and

implement

enterprise-level

content

strategies

aligned

with

organizational

goals

and

audience

needs.

Content

Governance:

Strong

knowledge

of

editorial

standards,

content

lifecycle

management,

How Jobgether works

• We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
• We appreciate your interest and wish you the best!
• Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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