Direct Acquisition Manager​

Company: Marsh Description: We are seeking a talented individual to join our Product and Customer Engagement team at Marsh Super. This role will be based in either Melbourne or Sydney. This is a hybrid role that has a requirement of working at least three days a week in the office. This role will establish and lead a direct acquisition capability to support member growth and retention objectives.

You will develop and deliver acquisition campaigns for Super products using insight, commercial discipline and channel optimisation to help convert prospects into members. The role works closely with internal and external stakeholders to improve performance, governance and market outcomes.

We will count on you to: Build and mature a digital direct acquisition capability, including strategy, operating approach, campaign rhythms, channel mix and measurement framework Plan, execute and optimise acquisition campaigns that support growth objectives and leverage the Marsh brand and broader marketing initiatives Manage campaign performance across the full funnel, including reach, engagement, lead generation, conversion, cost efficiency and member growth outcomes Analyse campaign and channel performance to identify trends, insights and opportunities to improve results Manage the commercial model for acquisition activity, including vendor performance, media efficiency, cost control and return on investment Work with stakeholders to identify market opportunities, monitor competitor and channel developments, and inform acquisition strategy Ensure campaigns, content and marketing activity meet legal, risk, compliance and brand requirements What you need to have: Demonstrated experience in digital direct acquisition, growth and performance marketing, campaign management or customer acquisition within financial services or a similarly regulated industry Proven experience delivering campaigns that drive measurable customer or member growth outcomes Experience tracking and improving campaign performance using data, insights and commercial metrics Experience managing agencies, vendors and cross-functional delivery partners Strong commercial acumen and the ability to manage budgets, performance expectations and return on investment Experience working within governance and compliance requirements in a regulated environment Effective written and verbal communication skills What makes you stand out: Experience in superannuation, wealth, insurance, banking or another highly regulated consumer-facing sector Familiarity with direct-to-consumer acquisition models and multi-channel marketing strategies Understanding of best financial interests’ duty and its implications for fund marketing and commercial activity Experience using enterprise brand campaigns or broader corporate advertising initiatives to support business growth Why join our team: We help you be your best through professional development opportunities, interesting work and supportive leaders We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being Applications can be considered from candidates who have the appropriate approval to work in Australia.

Successful applicants will be required to complete a criminal & bankruptcy check prior to commencement of employment. Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries.

With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit marsh.com, or follow us on LinkedIn and X. Marsh is committed to providing an inclusive work environment.

We aim to attract and retain the best, most qualified people and value colleagues of all backgrounds, without regard to age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Applications will only be considered from candidates who have the appropriate approval to work in Australia. Successful applicants will be required to complete a Criminal & Bankruptcy check prior to commencing of employment. Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office.

All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.