Senior Manager, Integrated Campaigns

DayOne is proud to be an equal opportunity employer.

About DayOne

• DayOne Data Centers DayOne Data Centers is a Singapore-headquartered global digital infrastructure platform that develops and operates next-generation data centers across Asia Pacific and Europe.
• Trusted by leading hyperscalers and businesses, the company engineers, builds, and operates high-capacity, AI-ready campuses with speed, scale, and reliability.
• You'll turn DayOne's go-to-market and business priorities into an annual calendar of integrated campaigns and activations across our markets.
• If you're ready to grow with one of the fastest-moving companies in the data center industry, apply now and be part of our global journey.

Responsibilities

• Working within the Marketing & Communications team, you'll originate programmes, choose the right activation for each objective and audience, connect events to the wider marketing mix and make sure every campaign delivers measurable results.
• You'll own campaign strategy and integration end to end, working with our Events lead, who manages event delivery.
• Campaign Strategy and Planning Translate go-to-market and business priorities into an annual campaign and activation calendar.
• Develop campaign strategy from objective and audience through to idea, channels, content, timeline, budget and measurement.
• Originate DayOne-owned ideas and campaigns that build our profile with customers, partners, investors, government stakeholders and local communities.
• Integrated Programmes Build integrated programmes around major moments, including our flagship branded event, partner activity, hosted roundtables, industry forums and customer engagement.
• Choose and run the right format for each objective, whether sponsorship, exhibition, speaking slot, partner event, roundtable, customer experience or digital-led programme.
• Plan pre-event, live and post-event activity so each programme works across channels.
• Delivery and Measurement Own the campaign brief, workback plan, roles, dependencies and outcomes for every programme.
• Work with the Events lead on event delivery while keeping ownership of campaign strategy and integration.
• Manage agencies and use performance results to improve future campaign choices.
• Ways of Working Connect Events, Brand, Content, Digital, Communications, regional teams and business stakeholders around shared campaign plans.
• Campaigns you personally originated and owned from idea to execution.

Requirements

• Propose initiatives proactively rather than waiting for briefs.
• Requirements 8–12 years' experience in integrated marketing, field marketing, campaign strategy, global events or experiential marketing in a B2B environment.
• Track record building an annual activation plan around business priorities.
• Commercial mindset, with the ability to define audience, objective and measurement for each campaign.
• Fluent written and spoken English.

Preferred

• Experience in technology, cloud, AI, infrastructure, telecommunications or other complex B2B sectors.
• Partner or ecosystem marketing experience.

Benefits

• Experience across a range of formats and a high volume of activity across several markets, including exhibitions, roundtables, sponsorships, partner events and digital campaigns.
• Strong programme leadership and cross-functional coordination.
• We celebrate diversity and are committed to creating an inclusive environment for all employees.