Content Creator

Established in 2004,

OLIVER

is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of

The Brandtech Group

, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our

AI solutions

enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role:

Content Creator

Location

Durban, South Africa (Hybrid - 3 days per week in Studio)

About the role

You'll be one of the key creatives behind an FMCG brand's social content, producing work that makes the brand one of the most engaging and trusted voices in beauty online. This isn't about polished ad campaigns adapted for social. It's about content that feels native to each platform, content that resonates because it reflects real people, real moments, and real conversations about beauty, confidence, and self-esteem.

Working at the intersection of brand purpose and social culture, you'll create content that sits naturally alongside the creators, conversations, and trends your audience already follows. You understand that the most effective brand content doesn't feel like brand content at all. It feels honest, relevant, and worth sharing.

We're looking for someone who is culturally plugged in, creatively resourceful, and comfortable producing content end to end. Someone who can spot a content opportunity, concept it quickly, produce it with care, and deliver it while it's still relevant. Success means content that people genuinely want to engage with, that strengthens the brand's affinity, and that drives saves, shares, comments, and conversation.

What you will be doing

Concept, shoot, edit, and produce social-first content for the brand across TikTok, Instagram Reels, YouTube Shorts, Stories, static, and emerging formats

Develop content ideas that translate brand purpose and product messaging into authentic, platform-native moments that audiences relate to and want to share

Create lo-fi, high-impact content using a mix of smartphone, DSLR, and simple lighting and production setups, prioritising authenticity over polish

Storyboard and present content concepts, clearly articulating the creative idea and platform rationale

Stay current with social trends, viral formats, platform features, creator culture, and emerging content styles, flagging relevant opportunities to the team and translating them into content ideas for the brand

Produce reactive and real-time content that connects to cultural moments and trending conversations while staying true to the brand's voice and values

Edit and adapt content across formats and platforms, reimagining a single shoot or asset in multiple ways to maximise reach and relevance (using Premiere Pro, CapCut, and native platform editing tools)

Collaborate with social media managers to align content with publishing calendars, campaign timelines, and community engagement priorities

Support shoots and content production involving content creators, influencers, and real people, ensuring the process is inclusive, respectful, and reflective of the brand's commitment to representing real beauty

Experiment with new formats, techniques, and creative approaches, sharing what works and what doesn't with the wider team

Use Gen AI tools to support content creation, from ideation and visual references to editing and copy exploration

Ensure all content meets platform specifications, brand guidelines, accessibility standards, and compliance requirements

WHAT YOU BRING

A relevant completed Degree or National Diploma in Marketing, Communications, Media Studies, etc.

A portfolio demonstrating 2-4 years of social content creation, with examples of platform-native work that generated genuine audience engagement (shares, saves, comments, conversation)

Technical confidence across the content creation process: concepting, shooting, editing, and publishing, with comfort moving between smartphone and DSLR setups

Solid editing skills in Premiere Pro, Canva, CapCut, or equivalent, with the ability to adapt content across formats and platforms

Fluency in social platforms (TikTok, Instagram, YouTube, and emerging channels), including an understanding of what performs, why, and how content is discovered and shared

A feel for cultural relevance, with the ability to spot trending moments, formats, and conversations and turn them into content ideas quickly

Experience creating content for consumer brands, with an understanding of how to communicate product or brand messages in a way that feels genuine and relatable rather than forced

The ability to work at social speed, managing your time and priorities to deliver quality content on tight turnarounds

A collaborative, proactive attitude, with a willingness to pitch in across different types of content and production needs

An interest in inclusive content creation, including authentic representation in casting, imagery, and storytelling

Professional proficiency in English; additional languages are a plus

Gen AI and Agentic Thinking

Basic proficiency with Gen AI tools (such as ChatGPT, Midjourney, Adobe Firefly, DALL-E) to support ideation, mood boarding, visual exploration, and content iteration

An agentic approach to your work: ability to self-organise, break down creative tasks, find efficient solutions, and deliver independently

Willingness to experiment with AI tools as part of the content creation process, understanding when they add value and when human creativity and judgement are needed

Understanding of AI limitations, with an eye for outputs that feel authentic versus generic

What you need to be great in this role

Experience working on beauty, personal care, wellness, or lifestyle brands

Experience in an in-house agency, embedded studio, or social-specialist content team

Motion graphics or animation skills (After Effects or similar)

Photography skills and experience with still content for social

Experience creating content that addresses topics such as body confidence, self-esteem, or inclusivity

Familiarity with social analytics and how performance data informs creative decisions

Experience with accessibility in content creation (captions, alt text, inclusive design)

Experience working with or alongside content creators and influencers

Req ID

19056

Our values shape everything we do:

Be

Ambitious

to succeed

Be

Imaginative

to push the boundaries of what’s possible

Be

Inspirational

to do groundbreaking work

Be

always learning and listening

to understand

Be

Results-focused

to exceed expectations

Be

actively pro-inclusive and anti-racist

across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER,

a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.