Brand Manager

Linah Group

# Brand Manager

> Linah Group · Dokki, Egypt · Full-time · Posted 2026-11-08

**Workplace:** on_site

**Department:** Commercial

## Description

Develop and manage the overall brand strategy and positioning.
Plan and execute integrated marketing campaigns, brand activations, and promotional activities.
**Lead end-to-end new product launches**, from concept development and market research to product positioning, naming, packaging, pricing, and go-to-market strategy.
Identify new product opportunities based on consumer insights, market trends, and competitive analysis.
Coordinate with R&D, Quality, Production, Sales, and Commercial teams to ensure successful product development and timely launches.
Develop launch plans and marketing strategies to drive product awareness, trial, and sales.
Oversee brand communication across digital platforms, social media, PR, influencers, and retail.
Ensure brand consistency across all communication channels, packaging, and customer touchpoints.
Manage marketing budgets, agencies, suppliers, and external partners.
Conduct market research, competitor analysis, and consumer insights.
Monitor brand performance, campaign effectiveness, product launch results, and marketing KPIs.
Ensure project ownership, accountability, and timely execution across all marketing initiatives.

## Requirements

5–7 years of experience in Category Management or a related field, preferably within the FMCG industry.
Experience implementing loyalty programs is a strong plus.
Strong analytical skills, with the ability to analyze market data and trends and make data-driven decisions.
Excellent communication and interpersonal skills, with the ability to build strong supplier relationships and collaborate effectively with cross-functional teams.
Proven ability to develop and implement category strategies, manage budgets, and achieve financial targets.
Knowledge of the agriculture industry, including its latest trends, regulations, and technologies.
Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
Proficiency in Microsoft Office, particularly Excel, and familiarity with category management software and tools.

## Benefits

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[Apply at Linah Group](https://apply.workable.com/linah-group/j/D769CAF5FA/apply)

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