PR and Communications Executive

PR and Communications Executive

Role Summary

• Job Title: PR and Communications Executive
• Location: Basingstoke Support Office
• Department: Sales & Marketing
• Working pattern: Full-time, hybrid flexibility
• Salary: £30,000 p/a

Reporting & Scope

Reporting to: PR & Communications Manager

Ownership: PR Delivery | Internal & Parent Comms | Media Materials | Review & Reputation Execution | Campaign & Event Comms Support

Role Profile

• The PR & Internal Communications Executive plays a key role within Marketing’s Communications pillar, supporting and promoting organisational reputation across internal, customer and external audiences.
• The role delivers integrated communications across internal channels, employee and parent engagement, public relations, marketing communications, and review management to build brand trust, visibility, and presence.
• Working closely with the Marketing & Communications Manager, the position helps implement strategies that increase brand awareness, ensure consistent messaging, and strengthen reputation management across all touchpoints.
• With a hands-on focus, the role manages PR activity, internal and external communications, award submissions, and review platforms to drive engagement and advocacy. In collaboration with Events & Local Marketing, Brand, and Digital teams, the role ensures communications are aligned, amplified, and effectively delivered across the organisation and its communities.

Key Responsibilities

Internal Communications

• Develop and deliver employee communications across platforms including the GUK app, HRIS, intranet, and employee social channels.
• Support HR and People teams with internal campaigns focused on engagement, recognition, and organisational updates.
• Coordinate internal communications relating to key activities such as Ofsted inspections and Open Days, ensuring employees are informed and aligned.
• Collaborate with internal teams to maintain consistent messaging across all internal channels.

Parent Communications

• Manage parent communications, delivering timely, clear, and consistent updates, news, and initiatives.
• Coordinate communications relating to Ofsted inspections, Open Days, and other key milestones to ensure parents are informed and engaged.
• Work closely with internal teams to ensure parent-facing messaging is accurate, aligned, and effectively delivered across channels.

External PR & Marketing Communications

• Support the development and delivery of PR strategies to enhance public perception and brand awareness.
• Draft press releases, articles, and media materials.
• Build and maintain media lists and journalist relationships.
• Support the coordination and promotion of award entries and events.
• Assist with speeches, leadership communications, and external statements.

Review Management

• Oversee review management, responding professionally to feedback on a variety of platforms.
• Support reputation initiatives including the Top 20 Day Nurseries campaign.
• Implement strategies to improve ratings, engagement, and review volumes.

Event & Campaign Communications

• Support the external promotion and communications for events including Open Days and awards ceremonies.
• Ensure clear internal and external messaging to maximise reach and engagement.
• Liaise with stakeholders to deliver campaigns to a high standard.

Cross-Team Coordination

• Collaborate with Events & Local Marketing for media and storytelling opportunities linked to events and local nursery initiatives.
• Work with Digital to amplify press releases/stories across social and web channels.
• Align with Brand to ensure governance and creative consistency.
• Work closely with the wider team to align messaging and reputation objectives.

Governance, Analysis & Reporting

• Ensure communications comply with legal, regulatory, and brand standards.
• Monitor, analyse, and report on PR, communications, and review performance.
• Provide insight and recommendations to enhance engagement and reputation.
• Maintain documentation of communications campaigns, coverage, and communications processes.

Skills and Experience

Experience

• Proven experience in PR, marketing communications, or internal communications.
• Excellent writing, editing, and proofreading skills.
• Experience managing internal comms platforms and external digital channels.
• Experience managing reviews and online reputation.
• Basic understanding of digital marketing or local social media campaigns (desirable).
• Sector experience (education, childcare, care) desirable but not essential.

Skills

• Strong stakeholder management and interpersonal skills.
• Ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• Media relations and press engagement skills.
• Eye for storytelling and story/content development.
• Monitoring and reporting analytics.

Competencies

• Self-starter with a proactive approach.
• Highly organised with strong attention to detail.
• Proactive with an opportunity-spotting mindset.
• Confident communicator with excellent interpersonal and relationship-building skills.
• Ability to manage multiple projects simultaneously.
• Collaborative team player across functions.
• Reputation-aware and brand conscious.

Tools & Systems (desirable, not essential)

• Media monitoring tools.
• PR distribution platforms.
• Social listening tools.
• Family Management software (i.e. Famly)
• Project management tools (i.e.
• ).

What this role offers

• Opportunity to shape and protect organisational reputation.
• Involvement in high-profile storytelling and media engagement.
• Exposure to integrated campaigns across PR, Brand, and Digital.
• A collaborative role within a growing Communications function.