Marketing & PR Manager - Hardin

Baptist Health is looking for a Marketing & PR Manager to join our team in Elizabethtown, KY! Responsible for working with Director, Marketing & Public Relations and Executive Director, Marketing & Communications to develop and implement marketing and public relations communications for assigned hospital(s).

About Bhs

If you would like to be part of a growing family focused on supporting clinical excellence, teamwork and innovation, we urge you to apply now!

Responsibilities

• Works directly with leadership team and service-line managers to develop, initiate, maintain and provide follow-up on marketing, advertising and promotional strategies that support system, regional and local initiatives.
• Provides support for development of regional marketing plan, including individual budgets and timetables.
• Involves close contact with service-line managers and hospital leaders.
• Works with the director, advertising agency and system creative team to implement marketing plans including advertising, public relations and digital strategies.
• Develops measurable goals for marketing and public relations initiatives and tracks metrics in various platforms to ensure success.
• Reports campaign outcomes to director, system and local leaders in order to evaluate campaign results and effectiveness
• Collects, coordinates and interprets data as it relates to the hospital and its competitors, including service-line information, patient origin, market share and other statistics utilizing planning and marketing resources.

Requirements

• Bachelor’s degree in Marketing, business, public relations, journalism or related field.

Preferred

• Five to seven years’ healthcare or related industry experience Experience in public relations, journalism or related field preferred.

Baptist Health is an Equal Employment Opportunity employer.