Marketing Data & AI Specialist
Planon
- Nijmegen, Netherlands
- Mid Level
- 5+ years
- Posted
Skills
Required
- marketing data
- marketing analytics
Preferred
- tracking strategies
- tagging structures
- KPI models
- forecasts
- pipeline development
Planon as a Marketing Data & AI Specialist, where you'll turn data into meaningful marketing action. You'll work at the intersection of marketing, technology, data, and commercial performance, helping to shape how we measure success, improve data quality, and translate insights into actions. Your responsibilities will include developing measurement frameworks, analyzing performance, creating scalable reporting, improving data quality and governance, applying AI and automation, partnering across the business, and supporting adoption.
Responsibilities
- Develop measurement frameworks, tracking strategies, tagging structures and KPI models to improve marketing contribution and ROI.
- Analyze channels, campaigns and customer journeys, providing insights before, during and after execution to improve outcomes and guide decisions.
- Build and maintain dashboards, forecasts and reporting that give stakeholders clear visibility into marketing performance, pipeline development and business results.
Requirements
- This role is ideal for someone with a minimum of 5 years of experience in marketing analytics or a comparable data-focused role, strong hands-on experience with marketing data, and a good command of written and spoken English.