Partnerships Operations Lead

At Game Lounge, we partner with established media brands to build and grow casino and betting affiliate products.

As our media partnerships expand beyond Sweden, we're looking for a Partnerships Operations Lead to manage and grow our existing partner sites while bringing new partnerships from first conversation to launch. This is a hands-on role combining business development, affiliate operations, and performance optimisation.

About gamelounge

Our partners bring the audience; we bring the expertise to turn it into a successful affiliate business.

Responsibilities

• You'll work closely with partners and internal teams to turn opportunities into results.
• Build a pipeline of media partners, lead outreach and pitches, and assess prospects based on audience, traffic, commercial fit, technical setup, and compliance to support go/no-go decisions.
• Own the journey from signed agreement to go-live, coordinating site setup, structure, content, operator offers, and tracking.
• Run day-to-day operations in WordPress and partner platforms, brief developers on technical changes, and improve traffic and conversions through SEO, page structure, content, and offers.
• Turn partnership plans into weekly priorities, coordinate SEO, content, design, product, and tech teams, and act as the main day-to-day contact for media partners.
• Set up and validate tracking, prepare performance reports and partner reviews, and ensure published content meets quality standards, local gambling regulations, and responsible gambling requirements.
• Review AI-generated or modified content for accuracy, quality, and suitability before publication.
• Ensure required disclosures and records are maintained, work with legal, compliance, and tech teams on AI transparency measures, stay current with relevant regulations and policies, and promote responsible AI use in editorial workflows.
• What we're looking for 3+ years of experience in iGaming affiliation or digital media, covering partnerships, business development, or site operations.
• Strong affiliate knowledge, including operators, offers, tracking, conversion optimisation, and affiliate revenue models.
• Hands-on WordPress experience, including page creation, themes, plugins, and web platforms.
• In your first 90 days, you'll take ownership of day-to-day partner operations, build a qualified prospect pipeline, deliver your first site improvements, lead a launch or major update, and introduce an AI-assisted workflow that improves efficiency.

Requirements

• Business development skills, from prospecting and pitching to managing partnerships through launch.
• SEO and analytics knowledge, including Google Analytics, Google Tag Manager, and Google Search Console.
• Strong execution and communication skills, with the ability to coordinate multiple teams, manage priorities, and communicate confidently in fluent English.
• Practical AI experience, using AI tools daily and building or improving simple AI-assisted workflows.
• Basic HTML/CSS and experience with page builders.

Preferred

• Multisite experience is a plus.
• Nice to have Experience working with media or publisher partners.
• Knowledge of gambling advertising and compliance regulations.
• Additional European languages.

Benefits

What success looks like

• Longer term, success means a strong partnership pipeline, on-time launches, growing traffic and conversions against KPIs, reliable tracking, compliant content, consistent delivery, and measurable time savings through smarter workflows.
• We're committed to supporting your wellbeing, growth, and overall experience at Game Lounge.
• As part of this, you'll have access to: Health & Dental Insurance – Full comprehensive preventative care, private hospital coverage. €500 Annual Wellness Allowance – Supporting your physical and mental wellbeing €250 Mental Health Allowance – Dedicated support for your mental health €100 Monthly Supermarket Vouchers – To be used on Wolt, Greens, Pama or Wellbees 4-Day Summer Work Week – Enjoy Fridays off during July and August.
• (Terms and benefit reviewed annually).
• Free Parking – Choose between full membership (including weekends) or daily passes to be used within the office building On-Site Shower Facilities (on request) – Making it easier to walk, cycle, or exercise before work and arrive feeling refreshed.
• Food & Refreshments – From healthy grab-and-go snacks, fresh fruit, and refreshments available every day to Tuesday breakfasts and Thursday lunches, we’ve got you covered throughout the week.
• Birthday Leave – Enjoy an extra day of leave on us to celebrate your special day.
• Building Events – Two company-wide events each year, bringing colleagues together to connect, celebrate, and create shared experiences.
• Opportunities – Supporting your ongoing growth and career progression