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Community Relations Manager

Retirement Concepts

About Retirement Concepts

  • Us At West Coast Seniors Housing Management, we see our communities as a family and we are equally committed to our residents and our staff.
  • We provide an engaging work environment and treat each other with respect and dignity.
  • We invest in the growth and development of our teams to actively participate in the creation of memories and moments that matter to our residents.

Responsibilities

  • The Community Relations Manager (CRM) reports to the General Manager (GM) and/or designate and is responsible for building relationships through community outreach, identifying sales leads, reaching occupancy and revenue goals.
  • The role of CRM supports older adults and their families choose the best option for retirement living accommodation, care and services.
  • The CRM as part of the leadership team and connects with all persons served to ensure quality customer service is achieved.
  • Responsibilities Included but not limited to: Engage and mobilize your team to achieve the purpose, goals, objective and key results of the organization.
  • Be an engaged collaborative team player, developing and maintaining professional relationships that support and strengthen the organizational culture and purpose.
  • Model the values and leadership behaviours of the organization and inspire others to do the same.
  • Achieves or exceeds occupancy and revenue targets by working with the GM and site leadership team.
  • Drives qualified leads to the community through promotion, advertising, online engagement and various mediums Conducts personal visits with prospects and their families to understand their needs and aligns the community.
  • Build professional referral relationships with community partners and provide tools and resources to encourage promotion and referrals to the community.
  • Utilize and maintain the community database on a daily basis, and ensure timely follow up.
  • Understand market trends, as well as competitor services and offerings from features, rates, incentives, occupancies, etc., all to maintain a competitive edge.
  • Working closely with the GM and the Director of Sales and Marketing to create the community marketing plan, events and annual budget.
  • Develops a strategic marketing plan and events to grow a portfolio of interested prospects and engaged community partners.
  • Design marketing materials in collaboration with the Director of Sales and Marketing.
  • Work with other CRM’s to share insights and best practices, including bi-monthly teleconference calls and quarterly meetings.
  • Takes the lead on leases and contracts with new residents.
  • Collaborate with the GM and other departmental managers to review occupancy objectives.
  • Collaborate with all other departments to provide an exceptional move-in/ move-out process.
  • Maintains a safe environment for residents, family and staff, through: accident prevention, knowledge of emergency procedures and regulations, the safe use of supplies and equipment and reporting when repairs are necessary, and Utilizing infection control procedures
  • Performs all other duties as required.

Requirements

  • A minimum of 3 years of sales and customer service experience required.
  • Previous experience in senior housing is an asset.
  • A passion working with seniors All successful applicants must pass the vulnerable sector Criminal Record Check applicable to Provincial guidelines.
  • Ability to read, write and speak English proficiently.
  • Must have reliable transportation and be able to travel.
  • Effective written and spoken communication skills Excellent interpersonal skills Work independently and in a team environment Highly organized and able to multi-task.
  • Highly self-motivated, with a passion for delivering outstanding results Ability to work weekends, evenings and/or flexible hours (i.e. to attend/facilitate meetings/events), as required.
  • Solid working knowledge of MS Office Suite (Outlook, Excel, Word, PowerPoint) Knowledge and previous use of a CRM or Data Base management system an asset.
  • Ability to travel, as required.
  • West Coast Seniors Housing Management is an equal opportunity employer.