General Manager

As General Manager, you'll be responsible for the overall performance and day-to-day operation of your club. You'll lead a team focused on delivering exceptional member experiences, commercial success and operational excellence while creating a culture built on accountability, development and continuous improvement.

About Frasers Group

• Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.
• We're committed to creating world-class fitness environments whilst investing in our people, products and facilities.
• This is an opportunity to lead a business, develop exceptional talent and make a real impact within a growing national fitness brand.
• To succeed with us, you'll embody our principles: Think Without Limits Challenge convention, identify opportunities and continuously raise standards.
• At Everlast Gyms, we're building market-leading fitness clubs powered by exceptional people.
• As a General Manager, you'll take full ownership of your club's performance, leading across sales, service, operations and people development.

Responsibilities

• & Develop High-Performing Teams Recruit, develop and retain talented colleagues across all areas of the club
• Create a culture of accountability, engagement and high performance
• Deliver regular coaching, development and performance conversations
• Support succession planning and career progression within your team
• Lead by example through visibility, professionalism and energy
• Commercial Performance Own club performance across memberships, retention, secondary spend and profitability
• Deliver sustainable membership growth through strong sales leadership

KPIs and identify opportunities to improve performance

• Support the delivery of local marketing and member acquisition initiatives Take ownership of revenue growth and commercial decision-making
• Deliver Outstanding Member Experiences Create a welcoming, engaging and inclusive environment for every member
• Ensure consistent delivery of Everlast Gyms' member experience standards
• Build a culture that puts members at the centre of every decision

Drive member satisfaction, engagement and retention

• Lead by example on the gym floor and within the club
• Operational Excellence Oversee all daily, weekly and monthly operational processes
• Ensure company standards are maintained across every area of the club
• Drive exceptional presentation, cleanliness and safety standards
• Ensure company initiatives, programmes and campaigns are delivered successfully
• Maintain effective cost control and operational efficiency
• Compliance & Health & Safety Take responsibility for Health & Safety and regulatory compliance
• Ensure all company policies and procedures are followed

Oversee pool plant operations where applicable

• Manage risk effectively while maintaining a safe environment for members and colleagues
• Drive Results.

Requirements

• We're Looking For Essential Minimum one year's management experience within the fitness, leisure, hospitality or retail sectors
• Proven experience leading and developing successful teams
• Strong commercial awareness with a track record of achieving business targets
• Excellent communication and leadership skills
• Passion for delivering outstanding customer experiences
• Ability to analyse performance data and drive improvements
• Positive, resilient and solutions-focused mindset
• Flexible to work evenings, weekends and Bank Holidays when required

Preferred

• Experience within a fitness or leisure environment Level 2 Fitness Qualification Understanding of membership sales, retention and club operations

Pool plant and Health & Safety experience

• Lead a High-Performing Club.
• Funded qualifications including Level 3 and Level 5 Management & Leadership Ongoing leadership, commercial and fitness product development

Benefits

• Own It and Back Yourself Take responsibility, drive performance and lead with confidence.
• Be Relevant Create meaningful experiences for members, colleagues and communities.
• Develop People.
• You'll create an environment where colleagues thrive, members achieve their goals and commercial results follow.
• This is a hands-on leadership role where you'll lead from the front, inspire high-performing teams and deliver an outstanding member experience while driving sustainable business growth.
• Reporting into the Area Manager, you'll be accountable for every aspect of club performance, from membership growth and profitability to operational excellence and colleague development.

Why Join Everlast Gyms?

• Free Everlast Gyms membership 20% colleague discount across all Frasers Group brands
• Monthly recognition through Everlast Champions and Frasers Champion programmes
• Opportunities to expand your fitness knowledge and deliver PT or Group Training sessions
• Clear progression opportunities within a growing national business
• Be part of a high-performance culture that rewards ambition, ownership and results