Marketing Communication Specialist

Marketing Communication Specialist Position Summary As a Marketing Communication Specialist, you will be responsible for effectively delivering Specialized brand message and strengthening engagement with customers and communities across multiple channels.

Responsibilities

• You will connect global marketing strategies with local market insights, maximize brand value, and drive both digital and offline campaigns while expanding retail and community touchpoints. [Key Responsibilities] Marketing Campaign Planning - Localize and execute global marketing strategies for the Korean market. - Plan and manage new product launch and brand campaigns. - Develop PR, influencer marketing and media planning strategies. - Organize offline events (rides, pop-ups, showcase) to enhance brand experience.
• Social Media & Content Planning - Plan and manage social media channels (Instagram, YouTube, Blog, etc.) contents including copywriting that touches riders emotions. - Manage official website, social channels and retail touchpoints with consistent brand tone & manner. - Collaborate with in-house content designers, agencies, influencers and partners to develop digital content.
• Internal & Regional Collaboration - Communicate and collaborate with APAC and Global marketing teams to support local executions. - Support internal marketing operations, reporting and archiving. [Required Skills & Knowledge] - Bachelor’s degree - Strong proficiency in English (reading, writing, speaking) - +5 years of experience in consumer marketing and communications - Excellent project management and communication skills - Proficiency with collaboration tools such as MS Office, Confluence - Hands-on experience with digital marketing tools (Meta, Google Analytics, etc.) - Proven experience in planning and executing brand/product campaigns - Experience in managing social media and digital content