Field Sales Head - Upper Egypt
- Cairo, Egypt
- Mid Level
- Posted
Measures of Success Sales value and volume versus target; profitable portfolio mix; distribution and active outlet growth; availability and execution standards; route productivity and cost to serve; investment effectiveness; stock freshness and collections compliance; team capability, engagement and succession. Targets will be agreed with the Egypt Sales Director.
Responsibilities
- Business delivery: Own regional sales value, volume, growth and agreed profitability and mix objectives.
- Translate annual plans into period, channel, territory and team targets, and act early on performance gaps. · Regional strategy: Build an integrated growth plan by geography, channel, customer and category.
- Identify opportunities in core chocolate, gum, salty snacks and cereal, alongside other assigned categories. · Distribution and route to market: Expand direct and indirect reach, numeric and weighted distribution, and active outlets.
- Partner with Route to Market and Channel Development on routing, segmentation, depot coverage and resource deployment. · Field execution: Deliver availability, assortment, visibility, merchandising, pricing and promotional execution standards.
- Improve the deployment, utilization and maintenance follow-up of chillers, counter top units and displays. · Customer leadership: Build strong relationships with regional wholesalers and priority customers.
- Lead negotiations within approved authority, execute agreed customer plans and resolve service issues. · Operating efficiency: Improve route productivity, strike rate, drop size and cost to serve.
- Build evidence-based cases for vans, people, depots and selling assets, and track the return on approved investments. · Partner performance: Manage regional execution with service providers and distributor teams within the agreed governance model.
- Track coverage, availability, service levels and corrective actions across both routes to market. · Commercial discipline: Manage delegated budgets and trade investment within policy.
- Partner with Finance and Supply Chain on collections, credit compliance, stock availability, freshness, returns and forecast quality. · People leadership: Lead and coach sales managers and the wider field organization.
- Set clear objectives, review performance, recruit against capability gaps, build succession and create a culture of accountability and inclusion. · Integration and collaboration: Build one regional team across the Mars and Kellanova businesses while managing the requirements of their respective operating models.
- Work closely with Channel Development, Customer Marketing, Route to Market, Finance, Supply Chain and People & Organization. · Performance management: Establish disciplined daily follow-up, weekly reviews and period business reviews.
- Use sales systems and dashboards to convert insights into named actions, owners and deadlines. · Governance and safety: Uphold the Mars Five Principles, commercial controls, customer data quality, company policies and field safety standards.
- The role leads regional traditional trade and wholesale sales and coordinates with national channel owners where customer responsibilities overlap.
- Modern Trade and digital commerce account ownership remains with the designated national teams unless formally assigned.
- The role leads through sales managers and field teams and influences service provider and distributor resources within agreed authority.
- Regional priorities include strengthening coverage across a geographically dispersed territory, developing underserved towns and outlets, improving wholesale reach and retail wholesale link execution, and increasing route and depot productivity.
- The role must build strong local leadership and ensure consistent execution across distant locations.
- Relevant Quantitative and Budget Information Accountability covers the assigned regional sales target, delegated operating and trade budgets, selling assets and direct and indirect team performance.
- Recruitment and the hiring manager should confirm the exact governorates, base location, reporting structure, headcount, job grade and budget authority before posting.
Requirements
- Bachelor’s degree in Business or a related discipline, or equivalent relevant experience. · Experience: Suggested profile of 10 or more years in FMCG sales, including at least 3 years leading managers or multiple territories.
- Proven delivery of regional growth, distribution expansion and execution improvements. · Commercial knowledge: Strong traditional trade, wholesale and direct distribution experience; ability to manage service provider and distributor interfaces, budgets, customer negotiations and sales productivity. · Leadership and skills: Strong coaching, decision-making, analytical and cross-functional influencing skills.
- Confident with Excel, presentations, sales systems and performance dashboards.
- Fluent Arabic and working proficiency in English. · Regional fit: Strong knowledge of Upper Egypt’s trade landscape is strongly preferred.
- Ability to travel frequently throughout the assigned territory.
