Demand Generation Manager - SmartyAds

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Skills

We are looking for a Demand Generation Manager to drive inbound lead generation for our Demand-Side Platform (DSP).
Your main goal will be to grow qualified inbound demand for our DSP, improve conversion across the acquisition funnel, and help turn qualified prospects into active advertisers.

SmartyAds is a global AdTech company building innovative programmatic advertising solutions.
Our ecosystem includes DSP, SSP, and AdExchange platforms, helping advertisers and publishers connect through technology, data, and automation.

You'll report to the Head of Marketing and work closely with the Head of DSP, Business Development, Product Manager, and the wider Marketing team.

Develop and execute a B2B inbound acquisition strategy for our DSP based on agreed target customer segments, their needs, and qualification criteria.
Identify, prioritize, test, and optimize inbound acquisition channels based on lead quality, conversion performance, and business impact. Channels may include SEO, content, AI search, review platforms, communities, and others.
Optimize landing pages, messaging, forms, and conversion paths for different customer segments. Run conversion experiments, including A/B tests where traffic volume allows.
Work with the Content Lead, SEO specialists, and external contractors to prioritize DSP acquisition initiatives, define requirements, and measure their impact on qualified leads and conversions.
Plan and evaluate paid acquisition campaigns with external specialists, including budget recommendations, performance analysis, and optimization based on lead quality and acquisition costs.

Work with Marketing and Business Development to improve lead source tracking, CRM attribution, and reporting from acquisition through customer activation.
Set up dashboards and reporting to monitor acquisition channels, lead quality, and funnel performance.
Analyze the DSP acquisition funnel across registration and demo-request journeys, from initial engagement through qualification, sales handoff, and advertiser activation.
Work closely with Business Development to understand lead quality, identify conversion bottlenecks, and improve funnel performance.
Make data-driven decisions to continuously improve acquisition efficiency and lead quality.

Define lead qualification criteria with Business Development, improve lead routing and nurturing, and introduce or refine lead scoring based on available data.
Build segmented email campaigns and automated nurturing workflows to move leads through the funnel.
Collaborate with Business Development to align lead qualification criteria and ensure effective lead handoff.
Monitor CRM data quality and ensure accurate tracking of lead sources and conversion stages.
Transparent marketing attribution and reporting that clearly connect acquisition channels to qualified leads and paying advertisers.
A measurable increase in high-quality inbound leads and SQLs.
Effective lead scoring, segmentation, and nurturing processes.
Improved conversion rates across the inbound acquisition funnel.
A consistent, data-driven approach to testing and scaling acquisition channels.

2+ years of experience in B2B Demand Generation, Growth Marketing, or Inbound Marketing, preferably in SaaS or technology companies.
Proven experience generating qualified inbound leads and improving conversion rates.
Strong hands-on experience with CRM systems, lead scoring, nurturing workflows, and marketing automation.
Solid analytical skills and experience with marketing attribution, funnel analytics, and performance dashboards.
Experience with B2B marketing automation and analytics tools such as HubSpot, GA4, Looker Studio, or similar platforms.
Good understanding of SEO, content-driven acquisition, and emerging channels such as AI search.
Understanding of PPC principles and campaign performance metrics, with the ability to coordinate external specialists.
Experience with landing page optimization and A/B testing.
Ability to manage marketing initiatives, prioritize experiments, and suggest decisions based on data.
Strong communication skills and experience collaborating with B2B Sales or Business Development teams.
English proficiency at Upper-Intermediate level or higher.