Head of Growth

• The role We’re looking for a Head of Growth to lead user acquisition and retention for a consumer crypto product.
• The focus is on attracting and retaining users who meaningfully engage with the product—not simply increasing installs or sign-ups.

About Nodeworthy

• Remote - Europe, Asia, the Middle East or Australia Employment: Permanent Function: Growth and Marketing About the company
• We’re working with a crypto security company that helps protect users from scams, phishing and malicious on-chain activity.
• The company has built an established user base and is now focused on reaching more active crypto users and expanding its distribution.
• What we’re looking for Proven B2C growth experience: You’ve helped scale a consumer product and can show measurable results in users, activation, retention or revenue.

Responsibilities

• Its consumer product identifies potential threats before users interact with suspicious websites or transactions.
• You’ll work directly with the founders to set the growth strategy, identify the most valuable user segments and build new distribution channels.
• You’ll build the growth function and take direct responsibility for its results.
• What you’ll do Own user growth and retention: Lead acquisition, activation and 30-day retention, with clear measures for acquisition cost, retained users and revenue.
• Assess crypto audiences, trading behaviours and markets to prioritise users based on long-term value.
• Develop relationships with wallets, exchanges, DeFi protocols, NFT platforms and other crypto products.
• Work with crypto influencers, communities and industry partners to reach relevant audiences.
• Develop timely campaigns around security incidents and emerging threats.
• Partner with engineering on referral incentives, sharing features and other ways users can introduce the product to others.
• Experiment with search, sponsored newsletters, content, community distribution and browser extension store optimisation.
• Measure results and invest in channels that perform.
• Track the journey from installation through activation, retention and user activity.
• Use the data to improve acquisition efficiency and show the impact of growth initiatives.
• Set priorities and targets, shape the strategy and lead execution.
• You’ve driven measurable growth through partnerships, referrals, communities, influencers, organic distribution or similar channels.
• You’ve taken growth initiatives from planning through execution, tested different approaches and made decisions based on results.
• You’re comfortable setting targets and owning performance in a lean environment.
• Why consider this role You’ll lead the growth strategy for a crypto security product with an established user base and room to expand through new channels and partnerships.
• Working directly with the founders, you’ll have the scope to identify valuable audiences, test ideas and build a growth function with clear commercial impact.
• Your work will also help bring tools that protect crypto users from scams and malicious activity to a wider audience.
• How have you measured and improved the quality of users acquired?
• Which metrics did you track across acquisition, activation, retention and revenue, and how did they affect your decisions?

Requirements

• You understand DeFi, wallets, exchanges, trading behaviour and crypto communities.
• Relationships with protocols, KOLs, communities or distribution partners are a plus.
• You understand how acquisition cost, activation, retention and user activity affect revenue.
• You use data to assess user quality and distinguish sustained engagement from sign-up volume.

Preferred

• Experience scaling a product from hundreds of thousands of users to millions is especially relevant.

Benefits

• You can explain your personal contribution, the starting point and the outcome.
• Please include brief answers to these questions with your application: Tell us about a consumer product you helped scale.
• Tell us about a time you built a growth strategy or function from scratch.

What was its starting user base, how much did it grow, over what period, and which initiatives did you personally lead? Describe your experience growing a crypto product or acquiring crypto users. Which audiences did you target, how did you reach them, and what measurable results did you achieve? Give an example of an acquisition initiative you led that did not rely primarily on paid advertising. What channels did you use, and what results did they generate?

How did you identify opportunities, prioritise channels and measure success?