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Retail Planning Assistant Manager

Sec

Responsible for ensuring that we have the right products and retail investment in the right shops through thorough understanding of the retail landscape.

Responsibilities

  • Retail Mapping & Segmentation Provides thorough analysis of all retail stores in the country and identifies strategic and potential stores
  • Distribution and Visibility Strategy Develops retail index standards together with product managers in order to guide the sales team on distribution and visibility competitiveness.
  • Responsible in monitoring RIS compliance.
  • Sell-out Target Setting and Reports Generation & Analysis Provides sell-out targets to field force agency.
  • Monitors & analyzes sell-out data.
  • Maintains and analyzes critical sales & retail KPI scorecards/dashboard to understand trend.
  • Channel Strategy Assists in developing and executing channel sales strategies.
  • Provides critical support in the identification of the go to market strategies, margin structure and channel partner management.
  • Trade Program and Retail Strategies Assists in the development of trade programs together with product marketing team.
  • Provides shopper insights crucial in the design of merchandising guidelines.
  • Retail Information Analyze retail trends and competitors retail activities.
  • Coordinates with field force agency to gather critical retail information such as retail insights, competitive activities, in-store execution, etc.
  • Retail Investment Strategy Responsible for retail budget planning, ROI analysis and reporting.
  • Identifies, develops plans and analyses appropriate retail investment to drive sell-out (display plans, promoter allocation, sell-out targets and incentives) Product Launch Planning Works closely with product marketing and sales team on product launch planning.
  • Defining critical retail execution targets and expectations.
  • RM (Retail Management) Day Responsible in driving the RM Day.
  • Utilizes Market sensing resources to arrive at a solid understanding of current situation and recommendation of action plans.
  • Interaction Works closely with Product Marketing and Sales to understand drivers of market growth and consumer demand & shopper needs.
  • Works closely with Retail Operations Team and Process Innovation/MCS/SCM team in tracking and reviewing sales performance.
  • Works closely with Field Force & Retail Operations on identification of retail opportunities based on retail execution, field force coverage and deployment.

Requirements

  • University Graduate (Preferably Business Course) At least 6 years of Trade Marketing / Retail Operations Experience Preferably 2-3 years Field Sales Experience Management & Leadership Skills Communication, Presentation & Negotiation Skills Analytical, Results-Oriented, Team Player Knowledge of functional roles in the organisation
  • Understanding of competitive trade and industry structures
  • Knowledge of issues on trade concentration and market dynamics
  • Knowledge of sales & distribution systems

Knowledge of finance & control systems and procedures

  • Proficient in Microsoft Office Good command of the English language * Please visit
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