Sales Specialist Branded Retail, Mumbai

Summary Responsible for sales growth in consumer channels such as traditional trade, modern retail, and e-commerce.

About Lighting

• Signify Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting.
• Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.
• At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals.
• Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.
• Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world.
• We’ll encourage you, support you, and challenge you.
• We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way.
• We’ll listen to you too, because we see and value every one of our 27,000+ people.
• We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas.
• With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.
• Come join us, and together we can light up the future.

Responsibilities

• The role focuses on sales execution, customer engagement, and in-market activation, working under the guidance of a Sales Manager to ensure Signify products achieve visibility, availability, and sell-out performance.
• Key Areas of Responsibility • This role is responsible for sales execution with a short-term and medium-term orientation • Delivers assigned financial targets and executes channel and customer sales plans within the assigned territory or accounts, achieving revenue, volume, and distribution targets • Manages day-to-day relationships with distributors, retailers, and store personnel to ensure product presence, planogram compliance, and promotions implementation. • Establishes strong customer intimacy and nurtures relationships with key customer contacts through frequent and productive sales visits.
• Supports customers with queries and ensures prompt response to customers' needs and issues. • During customer visits responsible for ensuring stock availability, collect orders, manage product range and mix, sell-in, instore activity, demand creation activity. • Monitors in-store visibility, pricing, and merchandising compliance.
• Reports on competitor activities and market trends. • Closely collaborates with relevant
• Key Account Managers and cross-functional Signify team (Supply Chain, Trade Marketing, Customer Service, etc) to ensure product availability and smooth execution. • Supports trade marketing programs, promotions, and product launches to drive sell-out growth. • Actively develops and maintains up-to-date knowledge of Signify’s product portfolio, lighting technologies, and value propositions.
• Continuously builds sales, negotiation, and customer engagement skills through learning initiatives, on-the-job experience, and coaching to enhance overall sales effectiveness and professionalism.
• Should have experience in successful implementation of promotions and delivering outcomes.
• Must have managed merchandisers and daily implementation of the merchandising calendar. • Sales and trade marketing trainings or certifications Everything we’ll do for you You can grow a lasting career here.

Requirements

• Critical Experiences • Bachelor's degree in Business Administration, Marketing, or a related field to provide foundational knowledge in sales and customer relationship management. • Minimum 3 years of direct sales experience in consumer goods, electrical trade or FMCG.

Preferred

• Proven success in achieving sales targets and managing distributor/retailer relationships.