Catalog and Product Data Manager

The Catalog & Product Data Manager owns the quality, structure, and communication of product information across internal systems, customer-facing catalogs, eCommerce platforms, distributors, retailers, and third-party marketplaces. This role balances technical catalog expertise with product storytelling, packaging coordination, and cross-functional product education to ensure products are accurate, compelling, launch-ready, and easy for the organization and customers to understand.

About Hoonigan

Hoonigan serves the automotive enthusiast community through engaging content and a broad range of vehicle enhancements from brands like Fuel Off-Road, American Racing, KMC, Rotiform, and Black Rhino. Our distribution centers in North America, Australia, and Europe support more than 30,000 retailers along with a growing e-commerce presence, giving enthusiasts reliable access to wheels, suspension, lighting, and accessories.

Our experience in automotive culture guides how we operate and help us stay connected to what enthusiasts care about as the industry evolves. With one of the strongest product portfolios in the industry and a global network behind it, we’re focused on delivering products and experiences that set the standard for enthusiasts worldwide.

Responsibilities

• The position is extremely cross-functional and collaborative, working at all levels of the organization and both internally and externally. Some of the teams this role partners closely with are Marketing, eCommerce, Product, Category Management, R&D, Supply Chain, Sales, Customer Service, IT, and external data partners to maintain reliable product data, develop customer-ready content, support new product launches, and serve as a product subject matter expert for internal teams.
• The Catalog & Product Data Manager who excels in their role will have advancement opportunities in Product Management or Category Management.
• Catalog and Product Data Management
• Own product catalog
• and inventory

item

• data quality, governance, and publishing across internal systems, customer catalogs, eCommerce platforms, and channel partners.
• data for all product types, including Driven Lighting Group brands, third-party brands, and packages.
• Maintain complete product records, including part numbers, descriptions, specifications, attributes, dimensions, pricing support, digital assets, packaging information, compliance details, and related documentation.
• Manage product data throughout the lifecycle, including new item setup, revisions, supersessions, consolidations, discontinuations, and channel-specific updates.
• Establish naming conventions, required

fields, approval

• workflows, and audit practices that keep product information accurate and consistent.
• Use systems such as NetSuite, PDM Automotive, PIM tools, and advanced Excel to organize, validate, and distribute product information efficiently.
• ACES and PIES Management
• Manage ACES and PIES data in accordance with current Auto Care Association standards, industry best practices, internal requirements, and customer-specific formats.
• Maintain
• vehicle fitment and application data using VCdb

PCdb

• Qdb, Brand Table, and other relevant industry reference databases.
• Validate data prior to publication and troubleshoot rejected, incomplete, or inaccurate submissions with data partners and channel customers.
• Monitor updates to standards and best practices, then implement changes

New Product Launch Support

• Own product information readiness for new product launches, ensuring required data, fitment, copy, packaging details, images, installation materials, and supporting documentation are complete on time.
• Partner with Marketing, eCommerce, Engineering, Supply Chain, and Sales to collect, validate, approve, and publish launch content.
• Coordinate packaging content and design inputs, including product claims, feature callouts, specifications, compliance markings, imagery, and customer-facing messaging.
• Write and
• maintain
• clear product copy for catalogs, websites, marketplace listings, packaging, sell sheets, and other customer-facing materials.
• Track launch deliverables, identify
• missing inputs or risks, communicate readiness, and support post-launch audits and corrections.

Product Expertise, Content, and Training

• Serve as a product subject matter expert for internal teams, providing clear answers on product features, fitment, applications, positioning, specifications, and competitive context.
• Translate technical product information into accurate, customer-ready messaging while preserving engineering and compliance accuracy.
• Develop training materials, product guides, FAQs, launch briefs, and internal documentation that improve company-wide product knowledge.
• Train Sales, Customer Service, eCommerce, Marketing, and other internal teams on product details, fitment, key selling points, channel requirements, and common customer questions.
• Support customer and channel partner requests by supplying accurate product information, copy, assets, and guidance.

Data Quality and Process Improvement

• Monitor product data completeness, accuracy, timeliness, channel acceptance, and recurring error trends.
• opportunities to automate manual work, simplify workflows, and improve the speed and reliability of catalog publication.
• Document workflow ownership, escalation paths, quality-control requirements, and repeatable launch processes.
• Analyze catalog errors, listing issues, returns, and customer questions to identify root causes and prevent recurrence.