Associate Marketing Manager

About the role We are looking for an organized, detail-oriented, and execution-focused Associate Marketing Manager to join our Email Marketing team.

About Versant

VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections.

political news and opinion, business news and personal finance, golf, and sports and genre entertainment.

These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including

Fandango, Rotten Tomatoes, GolfNow and GolfPass.

Responsibilities

• This role will bring email campaigns to market across the DTC subscription business, supporting acquisition, onboarding, subscriber engagement, promotions, retention, and win-back initiatives.
• You’ll execute campaign plans and strategy set by team leadership, managing the details from setup through launch and reporting.
• Success requires strong email marketing knowledge, careful quality assurance, and reliable delivery across multiple deadlines and stakeholders.
• Build, schedule, deploy, and monitor email campaigns in support of established marketing plans.
• Manage campaign details from intake through launch, including audience, content, creative, links, timing, and approvals.
• Execute ad-hoc and automated email campaigns across assigned areas of the subscriber journey.
• This may include acquisition, onboarding, trial conversion, engagement, promotional, re-engagement, and win-back programs.
• Create and maintain campaigns and templates in Sailthru or a similar email service provider.
• Apply approved content, audience rules, conditional content, and branching logic.
• Thoroughly QA campaign setup, audience selection, personalization, rendering, links, tracking, and scheduling.
• Identify issues, coordinate fixes, and confirm campaigns are ready to deploy.
• Execute seasonal, product, and subscription offer campaigns using approved strategy and messaging.
• Coordinate offer details, creative, timing, audience, and approvals with stakeholders.
• Set up approved email tests, such as subject line, content, or audience tests.
• Track results and apply the team’s direction to improve campaign performance.
• Compile and monitor email performance, including delivery, opens, clicks, conversions, and other relevant measures.
• Share clear campaign results and flag trends or execution issues to the team.
• Coordinate email inputs and approvals with marketing, creative, product, analytics, editorial, legal, and agency partners.
• Track deadlines and dependencies to keep campaigns on schedule.
• Maintain campaign calendars, briefs, QA checklists, and documentation.
• Help keep email processes organized and consistent across recurring and one-time campaigns.
• Gather and organize relevant customer feedback or survey responses for use in email campaigns, following established permissions and approval processes.

Requirements

• 2–4 years of experience executing email marketing campaigns, ideally for a DTC, digital subscription, media, or consumer technology business.
• Understanding of email campaign production, audience segmentation, personalization, automated journeys, deliverability, and email performance metrics.
• Hands-on experience using an email service provider or CRM platform to build, QA, and deploy campaigns.
• Sailthru experience is a plus.
• Strong project management skills, with the ability to manage multiple campaigns, deadlines, approvals, and details accurately.
• Comfortable reviewing email performance data, identifying notable results or issues, and communicating findings clearly.
• Clear writing and effective coordination with internal partners, agencies, and vendors.

Pay

We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization.

Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

Execution Mindset

Able to follow established campaign direction, manage detailed work independently, and raise questions or risks early.

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com . VERSANT Media is committed to fair and equitable compensation practices.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.