Head of Supply (Couriers)

The Head of Supply is one of the key leadership roles in the vertical, owning supply performance across a large portfolio of markets and ensuring we can both run the current business efficiently and build the supply model required for future growth.

Responsibilities

• Run the business: maintain a healthy marketplace, sufficient supply, efficient acquisition, strong courier economics, and consistent operational performance across markets.
• Change the business: build new supply models, fleet structures, operating approaches, product capabilities, and scalable solutions required to support new products, monetisations streams, and business models.
• This is a global ownership role with direct accountability for supply strategy, marketplace performance, economics, execution, and transformation.

Marketplace Health

• Own supply-demand balance by market, zone, and time of day based on marketplace efficiency inputs.
• Maintain courier availability, utilisation, productivity, and overall marketplace health.
• Own geographic coverage gaps, supply density, and market expansion readiness.
• Build and maintain supply forecasting models with measurable accuracy targets.
• Own SLA achievement, done rate, acceptance rate, and other critical supply-side marketplace metrics.
• Identify structural marketplace issues early and drive corrective actions together with country teams and Product.

Supply Acquisition

• Own the end-to-end courier acquisition funnel from awareness through activation and 1/3/10 completed deliveries.
• Define and manage CAC targets, acquisition budgets, channel mix, and activation efficiency.
• Run digital, referral, offline, partnership, and local acquisition programmes across markets.
• Design scalable acquisition playbooks while adapting execution to local market realities.
• Build and maintain a structured experimentation framework to continuously improve acquisition efficiency and activation quality.
• Ensure acquisition is directly linked to marketplace demand rather than managed as an isolated growth function.

Supply Marketing

• Own global courier positioning and the courier value proposition.
• Define why couriers should choose, stay with, and prioritise our platform versus alternatives.
• Drive supply performance marketing together with the central Marketing team.
• Test and optimise creative, messaging, channels, and offers across acquisition and retention.
• Define communication strategy for active, lapsing, and reactivated couriers.
• Ensure courier communication supports both marketplace performance and long-term retention.

Budget & ROI Ownership

• Own and allocate acquisition, incentive, referral, supply marketing, and other relevant supply budgets.
• Define clear СAC, payback, ROI, and incremental impact frameworks for all supply investments.
• Build quarterly and annual budget plans with scenarios and clear business assumptions.
• Reallocate investment across markets based on performance, opportunity, and marketplace needs.
• Hold country teams accountable for supply investment efficiency.
• Ensure every material supply investment has a clear expected business outcome and measurable return.
• Author and own the global supply strategy, updated annually and reviewed quarterly.
• Define how our supply model should evolve across different market maturity stages and business models.
• Build the country prioritisations framework based on marketplace maturity, growth opportunity, economics, and strategic importance.
• Lead quarterly and annual planning cycles, including OKR-setting with country teams.
• Define the long-term evolution of courier, fleet, partner, and hybrid supply models.
• Identify structural opportunities to improve supply quality, scalability, cost, and competitive advantage.
• Ensure supply strategy supports new verticals, products, monetisation models, and future business growth.
• Run weekly global supply business reviews with country teams.
• Maintain a clear view of performance, key risks, priorities, and required actions across all markets.
• Manage country escalations and unblock critical operational issues with speed.
• Build scalable operating standards while preserving necessary local flexibility.
• Drive cross-functional alignment across Product, Marketing, Finance, Legal, GR, Commercial, and Operations.
• Build strong accountability across country teams for execution and results.

Product

• Represent supply requirements in all relevant product roadmap decisions.
• Own prioritisation of supply-side product needs based on business impact and marketplace performance.
• Maintain and prioritise the supply product backlog together with Product.
• Translate operational problems into scalable product solutions rather than permanent manual processes.
• Coordinate experiment sequencing, pilots, rollout planning, and post-launch evaluation.
• Ensure new products and business models have a viable supply operating model before scale.
• Lead the supply side of major change initiatives including new fleet models, fulfilment models, courier tools, and marketplace mechanics.
• Own the supply performance framework across all markets.
• Own supply dashboards, country scorecards, and management reporting.
• Run regular funnel analysis, cohort analysis, marketplace diagnostics, and investment performance reviews.
• Build forecasting, scenario planning, and capacity models required for business planning.
• Track forecast accuracy and continuously improve planning quality.
• Ensure decisions are based on clear data and comparable metrics across markets.
• Move the organisation from reporting what happened to understanding why it happened and what needs to change.

Requirements

• Step into critical markets or projects when performance requires direct leadership intervention.
• 7+ years in marketplace operations, supply growth, or platform scale.
• Proven ownership of acquisition budgets ($1M+ annually).
• Experience leading multi-country or global teams of 8+ people.
• Track record of improving CAC and supply retention simultaneously.
• Background in on-demand logistics, ride-hailing or food delivery preferred.
• Advanced level of English proficiency.
• The Head of Supply is not only responsible for managing the existing supply organisation. The expectation is to build a global supply engine that can scale with the business.
• The person should be equally comfortable running marketplace performance today and redesigning the operating model for tomorrow - moving between country execution, economics, strategy, product, and complex transformation topics.
• Success in this role means having the right supply, in the right place, at the right time and cost today, while continuously building a stronger and more scalable supply model for the future.

Benefits

• Help us challenge injustice by creating fair choices for millions of people across 47 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.
• Final benefits may vary depending on the location