jobapplier

Digital Marketing Manager

Payscale

Skills

Required

  • SEO / CRO / web analytics / growth marketing
  • Webflow
  • GA4
  • SEO tooling
  • Console
  • Ahrefs / Semrush
  • AI tools
  • Claude
  • session recording
  • heatmapping tools
  • GTM

Preferred

  • Salesforce
  • Marketo
  • Tableau
  • CMS
  • testing solutions
  • VWO

Join Payscale as a Digital Marketing Manager, where you'll be responsible for optimizing our marketing website's performance. This hands-on role involves managing SEO strategy, analyzing web performance data, and implementing data-driven tests. You'll work closely with various teams to ensure new pages are built with search visibility in mind and continuously optimize conversion paths across the site.

Posséder la stratégie SEO sur page et technique pour le site, y compris la stratégie de mots-clés, la structure du contenu, le maillage interne et la santé du site.

USD 85,440 - 128,160

Responsibilities

  • Surveiller les performances des pages d'atterrissage clés sur le site, segmentées par source de trafic, persona et campagne, et identifier les pages sous-performantes.
  • Travailler directement dans Webflow pour mettre en œuvre des tests, des mises à jour et des optimisations basés sur les données.
  • Comfortable making updates and implementing tests in Webflow or similar CMS platforms as well as testing solutions like Webflow Optimize, VWO, Optimizely etc

Requirements

  • Strong command of SEO tooling and technical fundamentals (Google Search Console, GA4, Ahrefs/Semrush or similar)
  • Demonstrated ability to use AI tools (like Claude or similar) to accelerate analysis and reporting — not just familiarity, but active use in your current workflow

Experience with session recording and heatmapping tools

  • Strong GA4 and GTM fluency — comfortable owning tagging, event tracking, and reporting
  • Hands-on experience running A/B tests, from hypothesis through statistical analysis to implementation; Webflow Optimize experience is a plus
  • 4-6 years of experience in SEO, CRO, web analytics, or growth marketing, with a proven track record of improving organic and on-page performance

Preferred

B2B SaaS experience is highly preferred

  • Experience analyzing and optimizing site performance by traffic source, persona, or segment
  • Salesforce, Marketo, Tableau experience is highly preferred (especially understanding how forms, campaigns, and objects integrate with the website)