Assistant Store Manager

As an Assistant Store Manager at Coach, you’ll partner with the Store Manager to drive sales performance, operational excellence, and team development.

About Tapestry

• Coach is a global fashion house founded in New York in 1941.
• Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
• Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
• A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
• Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Responsibilities

• You lead by example on the sales floor, delivering exceptional customer experiences and upholding Coach’s service standards.
• Your ability to adapt across roles and implement impactful strategies will contribute to the success of an expressive luxury brand—and your own career growth.
• Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed.
• Create an inclusive, high-energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community.
• Recruit, onboard, and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision.
• Support virtual shopping, clienteling, and customer data acquisition; leverage social media trends to enhance the customer experience.
• Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships.
• Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross-functional projects.

Requirements

• Requirements 1 + years of leadership experience in retail or service industries; luxury/fashion background preferred.
• A combination of education and experience will be considered.
• Strong customer focus and ability to thrive in a fast-paced environment.
• Proven ability to inspire and motivate teams to exceed performance standards.
• Excellent communication, problem-solving, and conflict resolution skills.
• Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies.
• Ability to work in a fast-paced environment, Strong English language proficiency. (for EU) Schedule: Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).

Note

This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.