Director

We're seeking an experienced, forward-thinking marketer who is not only well-versed in Marketing, MarTech, and data but also deeply understands how these elements converge to craft hyper-personalized customer experiences. The ideal candidate is, first and foremost, a marketer with a passion for strategy, who leverages MarTech and data as powerful enablers to drive efficiency and business outcomes.

Responsibilities

• Key Responsibilities: Campaign Optimization & Customer Journeys: Design, develop, and optimize marketing campaigns and customer journeys by activating digital data across a range of MarTech platforms and omnichannel (O2O) strategies.
• Advise clients on how various MarTech components can seamlessly work together to drive their marketing and business goals.
• Uncover client opportunities and identify key requirements to address their marketing challenges and enhance digital maturity.
• Lead client workshops, whiteboarding sessions, and strategy discussions, co-creating marketing strategies that help clients mature digitally.
• Lead consulting, implementation, and managed services projects across a diverse suite of MarTech tools and platforms.

Requirements

• Own pre-sales targets, helping clients achieve marketing effectiveness and nurturing relationships for long-term success.
• Analytical Mindset: Strongly analytical, with the ability to translate business goals into actionable technical solutions.
• Hands-on experience with key platforms like CDP (Tealium, Segment) or CEP (SFMC, Braze), driving marketing strategies with data-driven insights.
• Ability to juggle multiple clients and projects, maintaining both a high-level strategic view and a detailed understanding of technical execution.
• 5-6 years of experience in utilizing MarTech and data to deliver impactful marketing strategies.
• Proven experience in leading and delivering client workshops and strategy sessions.
• A strong passion for technology, data, and a love for sharing and selling your ideas to clients and stakeholders.
• Willingness to travel as required to meet client needs and drive project success.

Preferred

• Experience in delivering consulting or digital maturity projects is highly desirable.

Benefits

• This is an exciting opportunity for someone who thrives at the intersection of marketing, technology, and strategy—ready to help clients unlock their digital potential.

Location

Singapore Brand: Happy Marketer Time Type: Full time Contract Type: Permanent