Dealer Performance Coach

Join the Ford Academy as a Dealer Performance Coach, where you will serve as an external strategic resource responsible for the professional training, upskilling, and coaching of the dealership leadership team. You will provide expertise in developing the Guest Experience Manager, maturing the business and leadership abilities of Dealer Principals and Departmental Managers, and aligning staff behavior with a premium volume culture that drives measurable business growth.

Responsibilities

• Serve as an external strategic resource provided by the Ford Academy, responsible for the professional training, upskilling, and coaching of the dealership leadership team.
• Provide expertise needed to develop the Guest Experience Manager (GEM), mature the business and leadership abilities of Dealer Principals and Departmental Managers.
• Help management staff transition from "transactional supervisors" into "strategic business leaders" and ensure the dealership extracts the full value of Ford’s resources.

Requirements

• Bachelor’s degree in Business, Management, or Marketing
• MBA or postgraduate qualification (advantageous)
• Coaching/leadership certification (e.g., ICF-accredited)
• Customer Experience (CX) analysis & recovery planning
• Strategic influence & workshop facilitation
• Commercial acumen (profit & loss, dealership operations)

Strong communication & interpersonal coaching ability

• 5–10 years in leadership coaching, consulting, or dealership management
• Proven track record of transforming managers into strategic leaders
• Familiarity with South African automotive regulations and consumer standards

Preferred

• Automotive dealership experience preferred
• Business mentorship & leadership development

Additional Information

MSX is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, neurodiversity or other personal characteristics and backgrounds, age, sexual orientation, gender reassignment, religion or belief, or marital and parental status. As users of the Disability Confident scheme, we interview all disabled applicants who meet the minimum criteria for the vacancy.