GTM Strategy & Operations Lead (Legal & Field Ops)

Join Affirm's Revenue team as the GTM Strategy & Operations Lead. In this role, you will drive top-line growth through strategic partnerships, growth initiatives, and go-to-market execution. You will own the go-to-market operations for a specific product line or segment, turning high-level product and pricing inputs into an executable plan. You will also manage Affirm's AI contract dashboard, build and maintain tools and playbooks for strategic initiatives, and analyze performance data to identify risks. This is a remote-first position with generous benefits and opportunities for growth.

Responsibilities

• Own go-to-market operations for field teams executing on strategic initiatives, including segmenting potential customers and managing legal and pricing operations.
• Turn inputs from cross-functional stakeholders like Product, Legal, Risk, and Pricing into an executable process, ensuring alignment and clarity.
• Analyze performance data to find where a launch is stalling, and flag risks early, using adoption and performance data to inform decisions.
• Comfort translating product and pricing strategy into practical, field-ready execution
• Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing
• Solid analytical instincts: you use adoption and performance data to decide what to do next, not just to report what happened
• Familiarity with merchant, payments, or SaaS sales motions is a must-have

Requirements

• 6+ years of experience in business operations, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment
• You do your best work in ambiguity and move fast without waiting to be told the approach
• Demonstrated experience leveraging AI tools to improve workflows, automate processes, and drive efficiency, with an understanding of how to apply and validate AI-generated outputs
• You've been handed vague "go make this work" instructions, then built a solution that resonated with stakeholders and customers

Clear, action-oriented writing and speaking

• A track record of owning a go-to-market motion or customer-facing initiative end to end, rollout through adoption, within a defined scope
• Experience using SQL to query, manipulate, and analyze data to support business insights and decision-making