Content Marketing Manager

Join Toolio as a Content Marketing Manager, where you'll be responsible for driving the reach of our content to retail planners, merchants, and executives. You'll manage the content calendar, create downstream assets, and collaborate with the Head of Marketing to shape campaigns. This role requires 2-4 years of experience in content marketing, strong writing and editing skills, and familiarity with email marketing and CMS.

Responsibilities

• Gérer le calendrier de contenu et le programme de distribution sur LinkedIn, par e-mail et dans la newsletter.
• Transformer chaque nouveau contenu en actifs en aval : publications LinkedIn, copies d'e-mail, fonctionnalités de newsletter.
• Collaborer avec le responsable marketing pour transformer les idées de campagne en plans de contenu et en actifs prêts au lancement.
• Comfort using AI tools as a core part of your workflow, as a productivity layer you actively use and refine

Requirements

• 2–4 years of experience in content marketing, content operations or campaign marketing, ideally at a sales-led B2B SaaS company
• Hands-on experience with email marketing or marketing automation. ActiveCampaign is preferred but not required
• A bias toward clarity and action. You’d rather ship, learn and improve than wait for a perfect plan

Familiarity with a CMS. Webflow is a plus

• A portfolio of content you’ve written, edited or repurposed across multiple channels
• Experience managing a content or editorial calendar and keeping several pieces moving at once
• Organized and self-directed, comfortable managing multiple workstreams without much hand-holding
• Figma or Canva skills, or a basic design sense for producing assets
• Exposure to Salesforce or a similar CRM, and to web analytics such as GA4
• Experience running a company newsletter or growing a LinkedIn audience

Preferred

• Experience building AI-assisted content workflows, such as prompt design, tool chaining or automation logic
• Familiarity with ABM programs
• Experience in B2B SaaS, retail tech, or another industry with long, complex buying cycles

Benefits

• Strong writing and editing skills. You can write a sharp email, a scroll-stopping LinkedIn post and a clean newsletter, and adapt your voice to each