Lead Copywriter

Join Pinterest as the Lead Copywriter in London, where you'll have the opportunity to build the EMEA creative department from the ground up. In this role, you'll concept and write impactful campaigns, collaborate with various creative disciplines, and help evolve Pinterest's voice and tone. You should have a minimum of 8 years of experience in copywriting or brand writing, with a strong focus on storytelling and collaboration.

Collaborating with creative leaders and art direction partners to develop compelling campaign ideas and ensure cohesive work across formats.

Upleveling the creative quality of work across the team, delivering business results and international recognition for the Pinterest brand.

Responsibilities

• Conceiving and writing campaign ideas, manifestos, taglines, and social content to enhance the brand's presence in the EMEA region.
• Experience shaping a brand voice and tone, adapting your writing for different audiences and markets, and helping others apply brand guidelines
• A book of work with outstanding writing and concepts across brands and mediums, including integrated campaigns and both consumer and B2B work
• Exceptional writing and editing craft, from headlines and taglines to scripts and longer-form copy, with meticulous attention to detail
• Hands-on experience using AI in your writing process, with strong judgment about originality, brand voice, accuracy and claims. You review AI-assisted work carefully, protect sensitive information and own the final output

Requirements

• Proven ability to craft a story or concept that shapes culture, rather than reacting to it
• Deep experience developing campaign ideas with art direction partners and taking them through to execution across channels such as social, digital, OOH, experiential and video
• A minimum of 8 years of experience in copywriting or brand writing, including a minimum of 3 years leading creative work or mentoring others
• Strong storytelling, presentation and collaboration skills, with the ability to turn complex ideas into clear narratives, influence partners and create relevant work across cultures and perspectives
• Bachelor’s degree in a relevant field such as English, Journalism, Communications or Advertising, or equivalent experience