Transformation Communications Lead

Join Salesforce as a Transformation Communications Lead, where you'll play a crucial role in navigating the organization's transformation to AI-native design and research. You'll work closely with executive sponsors and design program managers to define change impact, shape the shared language and organizational narrative, and develop audience-based communications. With a focus on program adoption outcomes, you'll have the opportunity to make a significant impact on the organization's transformation journey.

A portfolio of written communications work, program playbooks, manager briefings, change narratives, or stakeholder impact assessments that demonstrate range and quality of written output

USD 207,800 - 285,800

Responsibilities

• Naviguer dans la transformation de l'organisation vers un design et une recherche axés sur l'IA, en aidant à définir ce que cela signifie réellement pour les concepteurs et les chercheurs.
• Construire et gérer des programmes de préparation segmentés, en nivelant l'organisation en cohortes de préparation, en concevant des messages différenciés par cohorte.
• Co-définir l'impact du changement pour 2-3 programmes de transformation prioritaires directement avec des sponsors exécutifs et des gestionnaires de programme de conception.
• Demonstrated ability to hold a point of view under pressure experience challenging a program's framing of its own change, redefining what the transformation actually is, or redirecting communications when the story the org wanted to tell wasn't the story people needed to hear
• Demonstrated experience partnering with senior or executive stakeholders to assess and define the scope of organizational change including producing written artifacts (impact assessments, alignment briefs, stakeholder maps) used to inform program decisions

Requirements

• Applied experience with a recognized change management framework (Prosci ADKAR, Kotter, McKinsey Influence Model, or equivalent) in a professional setting
• Demonstrated experience developing audience-segmented communication plans with evidence of producing distinct messaging for different audience groups (e.g., individual contributors, managers, senior leaders) within the same program
• 7+ years of experience in change management, organizational communications, or internal communications in a matrixed technology organization, with demonstrated accountability for program adoption outcomes
• Demonstrated experience defining and tracking adoption or behavior change metrics including establishing baselines, measuring progress against them, and using data to adjust communications strategy
• Experience supporting AI adoption, digital transformation, or technology workforce transitions, familiarity with the specific dynamics of tool-driven role change and the communications strategies that support it
• Experience establishing a change communications practice, program, or function in an organization where one did not previously exist
• Experience working in or alongside a design, UX research, or product organization, familiarity with design and research roles and workflows is a plus for this audience