Lead Growth Marketer (Monetization & AI)

Join our team as a Lead Growth Marketer, where you'll focus on converting active free members into paying customers. This senior individual contributor role requires you to analyze data, form hypotheses, build tests, and report results. You'll work closely with various teams, including Activation, Retention, Product, Engineering, and Data. Your success will be measured by upgrade rates and revenue growth. Enjoy benefits such as health insurance, unlimited time off, flexible working, and professional development compensation.

Experience at a subscription or freemium company where users upgrade on their own

About Alignable

• Comfort shipping experiments. You prototype with AI coding tools and work closely with engineers to get changes into production
• Startup experience, or something you built from scratch

Responsibilities

• Identifying and targeting free members who are active and getting value, and converting them into paying customers.
• Conducting experiments and tests to improve upgrade rates in target segments, and using data to inform decisions.
• Collaborating with cross-functional teams, including Activation, Retention, Product, Engineering, and Data, to implement strategies that drive upgrades.
• You get restless when a number sits flat. You don't judge a week by what shipped. You judge it by whether more people paid. When you're behind, you dig in, find another angle, and keep going until it moves
• You run on your own. Give you a target and the context, and you'll figure out the first move
• Small business customers and imperfect, real-world data

Requirements

• AI in how you work every day: analysis, writing, building, testing
• 5 to 8 years in growth, conversion, lifecycle, or product-led growth
• Personal ownership of a free to paid, trial to paid, or upsell lift, with the numbers to back it up
• You can tailor a message to a specific audience and make paying feel like the obvious next step
• Fluency with product usage data. You turn what you find into testable hypotheses
• A history of being held to a revenue or conversion target, including at least one time you were behind and closed the gap
• Performance marketing, paid acquisition, or social targeting

Pay

USD 135,000 - 216,000