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Social Media Lead

Lloyds

This job is closed: the employer no longer lists it.

  • Set and deliver a social media strategy that supports Group priorities, audience needs and Accelerate 2030 ambitions.
  • GBP 78,098 - 109,060

About Lloyds

Join Lloyds Banking Group as a Social Media Lead, where you'll shape the future of corporate social media and drive engagement, reputation, and influence across multiple platforms. You'll lead a high-performing team, define channel strategies, and use audience insights to continually improve content and outcomes. Enjoy a generous holiday allowance, flexible working options, family leave, health insurance, and more.

Define channel strategies and stay ahead of audience, platform and technology trends.

We’re looking for someone who understands how social media works today and is curious about how audiences will discover, consume and trust information in the future

AI literacy: a curious mindset and proven experience of responsibly leveraging AI to drive efficiency and enhance creativity

Strong data and insight capability, using performance evidence to shape strategy, demonstrate impact and continually improve

Significant experience leading corporate social media within a large, complex organisation, ideally in a regulated environment, with deep expertise in channels, audiences and platform strategy

Strong creative judgement and a track record of innovation, developing social approaches, campaigns and channels that engage audiences and deliver measurable outcomes

A strong understanding of discoverability, including GEO and how content performs across social platforms, search and generative AI experiences

Sound judgement and curiosity, balancing creative ambition and pace with governance and risk, and confidently challenging established communications approaches when better opportunities exist

Responsibilities

  • Lead Lloyds Banking Group's corporate social presence across LinkedIn, TikTok, YouTube and Instagram, driving reputation, engagement and growth.

Requirements

  • Experience launching, scaling and evolving social channels and capabilities, responding to emerging platforms, trends and changing audience behaviours
  • Proven leadership and influencing skills, with experience building high-performing multi-disciplinary teams, strong external networks and trusted relationships with senior stakeholders