Manager of Social Content & Influence Strategy

Join Salesforce's Social & Influence Marketing team as the Manager of Social Content & Influence Strategy. In this role, you will lead the influencer and industry voice ecosystem, grow the employee advocacy program, and help execute major product launches across social media. You will own key programs end-to-end, co-lead product launch execution, and shape the strategy and presence for Instagram and TikTok. You will also contribute to team-wide trend monitoring and connect the Influencer Center of Excellence with the Slack Social & Influence team.

This is a dual-track role for someone who is equally comfortable building influencer relationships and shaping social content around a launch moment

You’re also deeply plugged into culture — someone who understands the conversations, creators, formats, and behaviors shaping social in real time, and can turn that fluency into relevant content and influencer opportunities for Salesforce

Responsibilities

• Lead the end-to-end management of influencer and industry voice programs, including relationship building, engagement strategies, and activation.
• Co-lead the execution of major product launches across social media, coordinating influencer efforts and social content production.
• Own the strategy and presence for Instagram and TikTok, shaping how Salesforce engages with audiences on these platforms.
• Strong working knowledge of Instagram and TikTok, including platform behaviors, formats, creator ecosystems, and emerging trends
• Experience supporting major Product Launches, campaigns, or culturally relevant moments across social

Requirements

• Strong cross-functional leadership skills, with experience aligning creative, influencer, analytics, and operations partners around shared outcomes
• Experience with employee advocacy programs and tiered influencer engagement models is a plus
• 5+ years of experience in social media, influencer marketing, content strategy, or related fields, with demonstrated ownership of campaigns or programs from strategy through execution
• Hands-on experience developing and shipping social content, including copywriting, editorial planning, content calendars, and campaign execution
• Strong written and verbal communication skills, with the ability to facilitate discussions, navigate competing priorities, and clearly articulate decisions and trade-offs
• Experience managing project budgets and timelines and making sound decisions within moderate ambiguity
• A track record of developing clear product or solution narratives, ideally informed by customer, creator, or external audience insights
• Experience managing influencer or creator relationships end-to-end, including sourcing, negotiation, briefing, activation, and measurement

Pay

USD 117,400 - 177,600