Head of Content

As a Head of Content, you will lead the creation and execution of compelling brand narratives across all wellness and beauty channels, ensuring alignment with D2C objectives and market trends.

Responsibilities

• You will develop integrated content strategies that connect product stories with consumer aspirations, crafting scripts, visuals, and copy that resonate on social, web, and e‑commerce platforms.
• Working closely with marketing, product, and analytics teams, you will drive a consistent and engaging voice that elevates brand perception and drives conversion.
• Your strategic oversight will foster cross‑functional collaboration, inspire creative teams, and measure success through key performance metrics to continuously optimize impact.
• Design and implement a master content calendar that supports product launches and seasonal campaigns across D2C channels.
• Write, edit, and approve high‑quality scripts for video, social, and web content that reflect brand voice and wellness messaging.
• Lead a team of copywriters, videographers, and designers to produce consistent, on‑brand material across platforms.
• Collaborate with product and marketing teams to translate feature lists into consumer‑centric stories that highlight benefits and lifestyle relevance.
• Analyze engagement data to refine content strategy, ensuring ROI from content initiatives and alignment with sales goals.
• Oversee budgeting and resource allocation for content production, outsourcing, and in‑house projects.
• Maintain up‑to‑date knowledge of wellness and beauty trends, competitor activities, and emerging content formats.
• Develop guidelines and best practices for tone, style, and brand consistency across all media.
• Manage stakeholder communication, presenting performance insights and strategic recommendations to senior leadership.
• Mentor and coach creative staff, fostering a culture of continuous learning, innovation, and accountability.

Requirements

• Proven experience in leading content strategy and production for D2C wellness or beauty brands, with a portfolio of successful campaigns.
• Exceptional writing and storytelling skills, capable of translating technical details into engaging, consumer‑centric scripts.
• Strong analytical mindset, able to use data to drive decisions and demonstrate content ROI.
• Demonstrated ability to manage cross‑functional teams, collaborate with product, marketing, and sales to meet shared objectives.
• Familiarity with digital platforms, content management systems, and video production workflows.
• Excellent project management, timeline and budget oversight, with a track record of delivering projects on time and within budget.
• Creative thinking and willingness to experiment with new formats such as AR, UGC, and interactive storytelling.
• Deep understanding of current wellness and beauty consumer trends and the ability to anticipate future shifts.
• Strong communication and presentation skills, comfortable pitching ideas to senior stakeholders.
• Passion for brand building and an authentic enthusiasm for wellness and beauty lifestyle.

Pay

Salary: INR 1,000,000–1,500,000

• 𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟬-𝟭𝟱 𝗟𝗣𝗔)
• Experience: 3+ yrs

Head of Content

Weekday AI · Noida, India · Full-time · Posted 2026-10-31

Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

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[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/90CCA07CDB/apply)