Marketing Strategist

We're looking for a Marketing Strategist who knows that effective marketing starts with asking the right questions.

This is a hands-on role for a thoughtful marketer who loves both the big-picture thinking and the details that bring a strategy to life. You'll also contribute to KEEN's own marketing, helping share our work, expertise and personality.

About keencreative

• KEEN Creative Founded in 2003, KEEN Creative is an Edmonton-based marketing agency that combines strategy, creativity and collaboration to help businesses build meaningful brands and grow.
• Our work spans brand strategy, messaging, digital marketing, web development, design, photography and video.
• We keep egos out, curiosity in, and take pride in work that’s useful, clear, and well-crafted.
• We aim to create a meaningful positive impact in everything we do.
• Check us out at keencreative.ca .

Responsibilities

• You'll help clients understand their audiences, identify opportunities and determine what to say, who to reach and how to reach them.
• You'll turn research and insights into marketing strategies, compelling messaging and actionable campaigns.
• You'll Do Develop marketing strategies by researching audiences, competitors and markets, identifying opportunities and translating business goals into actionable marketing plans.
• Write compelling copy for websites, campaigns, landing pages, email, social media and other marketing materials.
• Develop messaging that is clear, purposeful and tailored to each audience.
• Support digital marketing initiatives by developing campaign concepts and content, understanding how channels work together, and using performance insights to inform recommendations.
• KEEN's marketing and social media strategy, including planning content, sharing our work and expertise, and identifying opportunities to increase our visibility.
• Collaborate with clients and our creative team to present recommendations, develop ideas and deliver effective marketing solutions.

Requirements

• You Bring 3–5 years of experience in marketing, communications, content marketing or a related role.
• Strong writing and editing skills, with the ability to turn complex ideas into clear, compelling messages.
• A solid understanding of marketing strategy, audience development, brand positioning and campaign planning.
• The ability to think strategically and translate ideas into practical execution.
• Familiarity with digital marketing, including SEO, paid media, social media, email marketing and analytics.
• Strong communication, organization and project management skills.
• Initiative, curiosity and the ability to manage multiple priorities while working collaboratively with a team.

Interested?

• If you're a strategic thinker, an excellent writer and a marketer who loves turning ideas into effective action, we'd like to hear from you.
• Please submit your resume, a brief introduction, and 2–3 examples of your work.
• These may include writing samples, marketing campaigns or other projects that demonstrate your strategic thinking, creativity and ability to develop effective marketing content.
• Due to the volume of applications, only candidates selected to move forward in the interview process will be contacted.

Preferred

• Agency experience is an asset.
• Experience with digital campaign management, marketing analytics or AI-powered marketing tools is also valuable.

This role is an in-person position at our head office in Edmonton, Alberta. We are NOT accepting applicants for remote work.

How to Apply

Please submit your resume, cover letter, and a link to review your work examples. We look forward to reviewing your application. We’ll review applications as they come in and hire as soon as we find the right fit .